Crm Specialist (Remote)

Crm Specialist | Retail Apparel Group | Australia

Passionate about CRM? Join our team as a CRM Specialist at Retail Apparel Group. 

We have an exciting opportunity for a talented CRM Specialist to join our group of leading Australian men’s and womenswear retailers. Here you’ll have the opportunity to shape and bring CRM to life by enhancing our customer journey and creating a more personalised customer experience both online and instore.

Key Accountabilities: 

• Customer journey & segmentation 
• CRM campaigns 
• Analysis and reporting 

About The Role:

• Manage the CRM strategy with a focus on improving customer experience, engagement and retention. 
• Devise, plan & execute a customer communication strategy that improves key metrics and supports the overall brand strategy. 
• Manage customer segmentation maintaining the health of the database.
• Plan and deliver CRM testing strategy. 
• Support the automated flows & lifecycle marketing activities to deepen customer engagement and drive growth in key customer metrics. 
• Deep dive into the data – analyse the database and customer behaviour to identify opportunities and evolve strategies that will maximise commercial opportunities. 
• Support and drive customer acquisition strategy in collaboration with key stakeholders. 
• Weekly & monthly customer reporting translating data into key insights & optimisations. 
• Become the Emarsys CRM platform superuser. 

About You:

• Minimum 2-3 years’ experience in a similar commercially focused CRM role ideally in a retail environment.
• Knowledge of CRM omni-channel retention marketing strategy including push, email, paid and other organic channels.
• Proven experience developing and delivering CRM campaigns with tangible commercial outcomes including end to end A/B testing strategy.
• Strong reporting & analytical skills with the ability to take data and translate into customer trends to communicate clearly and effectively to different audiences. 
• Be able to think commercially to optimise campaigns to improve the customer experience and hit relevant KPIs.  
• Excellent attention to detail and ability to multitask in a fast-paced environment.
• Strong communication skills, enjoy working collaboratively and seeks to engage the inner and wider teams.

About Us:

• At Retail Apparel Group, we are a leading group of menswear and womenswear specialist retailers within Australia.
• The CRM Team is a part of a rapidly growing digital hub that’s committed to creating an exceptional customer experience.

In return for your expertise and dedication, we offer a competitive salary and exceptional benefits package, including a fantastic workplace culture. 

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home