Customer Acquisition Manager (Remote)

Job Description: Customer Acquisition Manager

Company Description

Meals on Me is a leading healthy meal plan subscription company dedicated to delivering healthy and delicious culinary experiences to our customers.

We take pride in ourselves on innovation, quality and customer satisfaction, striving to redefine the food industry through our unique offerings.

Role Description:

Here’s an overview of what you will do as an Acquisition Marketing Manager:

·       Develop and execute comprehensive customer acquisition strategies to increase customer base

·       Analyze market trends and customer data to identify new growth opportunities through all the funnels.

·       Collaborate with marketing and sales team to align campaigns and initiatives for new acquisitions.

Job Responsibilities:

• Design and implement comprehensive customer acquisition strategies that align with the company’s overall business goals, using multi-channel approaches such as Google, Social media, WhatsApp, TikTok, Android and IOS APP marketing.
• Sound knowledge of CRO, Creating unique landing pages,
• Plan and execute marketing campaigns aimed at driving new customer sign-ups and managing budgets, timelines and resources to ensure campaign effectiveness
• Continuously monitor and analyze the performance of acquisition campaigns, using advanced analytics to adjust strategies in real time
• Perform in-depth market research to understand market shifts, competitor strategies and customer behavior to refine acquisition tactics
• Coordinate with other teams (marketing, sales, product development, customer service) to ensure a unified approach to customer acquisition
• Manage relationships with external agencies and vendors to ensure alignment with the company’s goals and effective delivery of services
• Stay updated on the latest trends in marketing technologies and customer acquisition tactics, implementing innovative methods to increase efficiency of acquisition.
• Develop and optimize lead generation strategies, including targeted lead nurturing programs to convert leads into customers
• Manage customer acquisition budget, strategically allocating spend across various channels to maximize impact
• Mentor and train junior marketing staff on effective marketing strategies, campaign management and best practices in customer acquisition
• Ensure that all marketing efforts reflect the brand’s values and message consistently, maintaining brand integrity across all channels.

Required Skills and Qualifications:

• Degree in Digital Marketing or Business Administration
• Proven experience in customer acquisition or digital marketing, preferably in a B2C industry, with a strong track record of meeting or exceeding targets
• Strong analytical skills and proficiency in using marketing analytics tools to monitor performance and make improvements
• Excellent project management skills; capability to manage multiple projects simultaneously under tight deadlines
• In-depth knowledge of various digital marketing platforms and techniques.
• Strong leadership skills, with the ability to mentor and develop team members
• Experience in managing budgets and resources efficiently, with a keen understanding of cost-management strategies
• Have knowledge and hands on experience in app marketing.