Data Analyst Digital Marketing Analytics (Remote)

Company Description

BrandLoom Consulting is a Go-To-Market “Digital Brand Commerce”​ company that offers Strategic Branding, Digital Marketing, and Graphic Design Services with offices in Mumbai, Pune, Gurgaon, Delhi, and Bangalore. The company’s mission is to apply digital, branding, and commerce capabilities to enable startups and brands to meet consumer needs and develop world-class skills and capabilities. BrandLoom Consulting’s team consists of professionals with over 100 years of combined experience in MNC’s, having worked with leading Indian and International organizations.

BrandLoom is looking for a skilled and detail-oriented Data Analyst to join our team. The ideal candidate will work closely with our clients, leveraging data-driven insights to support marketing strategies and business growth. You will play a pivotal role in analyzing complex datasets, optimizing performance metrics, and creating actionable insights using tools like Google Analytics and Looker Studio.

Key Responsibilities:

• Collect, clean, and analyze data from various sources to identify trends and actionable insights.
• Develop and maintain dashboards and visualizations in Looker Studio for tracking key performance indicators (KPIs).
• Use Google Analytics to monitor website and campaign performance, providing in-depth reports to stakeholders.
• Collaborate with internal teams to understand client goals and align data insights with strategic objectives.
• Conduct A/B testing and campaign performance analysis to refine marketing efforts.
• Identify opportunities for process improvement and provide recommendations based on data analysis.
• Prepare detailed reports and presentations to communicate findings to clients and internal stakeholders.
• Stay updated with the latest data analysis tools, trends, and best practices in digital marketing analytics.

Required Skills and Qualifications:

• Bachelor’s degree in Statistics, Data Science, Computer Science, or a related field.
• Minimum 5 years of experience in data analysis, preferably in a marketing or e-commerce environment.
• Expertise in Google Analytics (GA4 experience preferred) and Looker Studio for data visualization.
• Strong proficiency in SQL and Excel for data manipulation and analysis.
• Experience with additional tools like Tableau, Power BI, or similar platforms is a plus.
• Analytical mindset with excellent problem-solving skills and attention to detail.
• Strong communication skills, with the ability to convey technical information to non-technical stakeholders.
• Experience working with marketing teams and understanding digital marketing metrics is preferred.

Why Join BrandLoom?

• Be part of a dynamic team driving impactful strategies for diverse clients.
• Work on exciting projects in a collaborative and innovative environment.
• Opportunities for professional growth and development in the ever-evolving digital marketing landscape.
• If you’re passionate about turning raw data into actionable insights and have a knack for using analytics tools to drive results, we’d love to hear from you!