Demand Generation Manager (Remote)

Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.

Today’s consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That’s why we built Wayflyer.

Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.

Since launching in April 2020, we’ve deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We’ve become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.

Teams at Wayflyer are truly cross-functional. You’ll be collaborating with ambitious colleagues from around the world – all striving to deliver on a huge opportunity. Check out this video to hear directly from them.

What You’ll Do

As the Demand Generation Manager at Wayflyer, you’ll play a critical role in driving customer acquisition, optimising lifecycle journeys and ensuring our sales team is consistently fed with high-quality leads. This is a hands-on role where you’ll take ownership of email marketing, lifecycle campaigns and demand generation initiatives to create predictable, scalable pipelines for our sales team.

• Own customer acquisition efforts by designing and executing multi-channel demand generation campaigns that drive leads and revenue
• Create and optimise email marketing campaigns to nurture prospects and re-engage existing customers
• Develop and refine the lifecycle journey, ensuring prospects move seamlessly through the funnel and into sales conversations
• Collaborate closely with the sales org to ensure a strong alignment between demand generation efforts and lead quality/quantity expectations
• Use data and insights to continuously optimize campaign performance, from segmentation and targeting to creative and messaging
• Partner with the Marketing Ops Manager to track and report on performance, ensuring campaigns are measured accurately and consistently

Knowledge, Skills And Experience

• 5+ years of experience in demand generation or performance marketing, ideally in a B2B or sales-led organization
• Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies
• Experience running multi-channel demand generation campaigns, including paid media, organic channels, and partnerships
• Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing Ops and other teams to align goals and efforts
• Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot)
• A data-driven and experimental mindset with a track record of using analytics to optimise campaigns and demonstrate ROI
• Exceptional project management skills, with the ability to execute and iterate quickly in a fast-paced environment

What Happens Next

We’ll review every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.

What perks and benefits do we offer?

• Work remotely abroad for up to 60 days a year
• 25 days annual leave
• Employee assistance programme
• Medical insurance
• Life and critical illness cover, plus pension plan
• Generous parental and adoptive leave policies
• Equity scheme – so you can share in our success!