Demand Generation Manager (Remote)

We are on the lookout for a dynamic and results-oriented Demand Generation Manager to join our team in a full-time remote capacity within the United States. This role provides you with the chance to develop and implement innovative demand generation strategies that significantly contribute to our organizational growth and success.

Job Overview

In this critical position, you will be instrumental in advancing our marketing initiatives aimed at demand generation, growth strategies, sales enablement, brand recognition, and pipeline enhancement. A strong foundation in digital marketing and marketing automation is essential, encompassing lead generation, nurturing, and scoring.

Key Responsibilities

• Collaborate with marketing and sales teams to stimulate year-over-year growth in qualified leads and pipeline through strategic initiatives, including email campaigns and web forms.
• Analyze campaign performance and engagement metrics, sharing insights with sales and customer teams to refine future strategies.
• Develop robust reporting tools for the marketing team that deliver data-driven insights into pipeline performance and content effectiveness.
• Optimize lead workflows to align with changing business requirements.
• Design and implement comprehensive marketing campaigns, including email creation, landing pages, and nurture streams.
• Ensure effective lead nurturing by delivering relevant content to the appropriate audience at the optimal time.
• Manage and enhance lead scoring systems to align with the buying cycle and segmentation strategies.
• Continuously refine email and lead nurturing strategies through A/B testing.
• Coordinate marketing operations with business development representatives to ensure lead quality and lifecycle management.
• Build detailed target personas and segmentation models to inform marketing strategies.
• Establish processes for measuring and improving database health, ensuring data accuracy and performance.
• Monitor database metrics to maintain clean and actionable data for marketing endeavors.
• Integrate new marketing tools to enhance team efficiency and lead quality.
• Streamline marketing workflows through effective processes, including naming conventions and QA protocols.
• Manage and prioritize multiple projects across marketing, sales, and IT teams, ensuring timely execution and stakeholder collaboration.

Required Skills

• Proficiency in marketing automation platforms (e.g., Marketo, Eloqua, Pardot) and email marketing tools.
• Experience executing targeted email campaigns, social media strategies, and nurture programs.
• In-depth knowledge of account-based marketing (ABM) best practices.
• Expertise in database management and audience segmentation.
• Advanced skills in Microsoft Word, Excel, PowerPoint, and SQL.
• Familiarity with front-end development (e.g., HTML, JavaScript, CSS) is advantageous.
• Experience with CRM systems (e.g., Salesforce, Microsoft Dynamics).
• Exceptional written and verbal communication abilities.

Qualifications

• Bachelor’s degree in marketing, business, or a related field (or equivalent professional experience).
• A minimum of 6 years of experience in marketing strategy or a comparable role.

Career Growth Opportunities

Joining our team offers a unique avenue for professional development and career advancement within the marketing domain. You will have the opportunity to lead impactful projects and engage with talented professionals, enhancing your career trajectory.

Company Culture And Values

Our organization fosters a collaborative and innovative culture where every idea has the potential to create significant impact. We value teamwork, creativity, and continuous improvement, ensuring every team member’s contributions are recognized.

Why Join Us?

By becoming part of our team, you will lead transformative projects that directly influence our demand generation strategies. You will collaborate with exceptional individuals and have the opportunity to contribute to our marketing initiatives in a meaningful way.

Employment Type: Full-Time