Demand Generation Manager (Remote)

We are actively seeking a highly motivated and results-oriented Demand Generation Manager to spearhead our initiatives in attracting, engaging, and converting key target audiences. This pivotal role involves crafting and implementing data-driven strategies across various channels, including SEO, paid advertising, marketing analytics, and email campaigns. This position is ideal for a detail-oriented professional who thrives in a hands-on environment and possesses a strong drive to achieve results.

Key Responsibilities

• Develop and execute SEO strategies to boost organic search rankings and generate quality leads.
• Oversee and optimize Google Ads campaigns to ensure maximum return on investment through targeted approaches and compelling ad content.
• Manage the implementation and maintenance of Google Tag Manager for accurate analytics tracking.
• Create and maintain dashboards to monitor key performance indicators and assess campaign effectiveness.
• Build models for full-funnel forecasting, predicting lead generation, pipeline contributions, and conversion rates.
• Administer HubSpot for workflow management, lead scoring, email automation, and database maintenance.
• Design and refine email marketing campaigns, templates, and nurture sequences to enhance engagement.
• Collaborate effectively with sales, product, and marketing teams to align strategic goals and messaging.
• Conduct A/B testing across various marketing channels to optimize campaign performance.
• Manage the demand generation budget to ensure efficient allocation and maximum impact.
• Stay informed on the latest trends in inbound marketing and digital marketing to keep strategies relevant.
• Perform additional duties as required.

Required Skills

• A Bachelor’s degree in Marketing, Business, or a related field is preferred.
• A minimum of 7 years of experience in demand generation, digital marketing, or similar roles.
• Demonstrated ability to achieve results through multi-channel marketing campaigns.
• Excellent communication skills, both verbal and written, appropriate for diverse audiences.
• Strong analytical skills with proficiency in metrics and tools such as HubSpot.
• Detail-oriented with exceptional project management capabilities.
• A strategic thinker who approaches challenges creatively and proactively.
• Highly organized, self-motivated individual with a strong sense of urgency.
• Willingness to learn and adapt to new technologies and tools.

Qualifications

• A portfolio demonstrating relevant experience is required.
• Experience in the legal or SaaS sectors is advantageous; agency experience is a plus.
• Familiarity with multi-touch attribution models is preferred.
• Relevant certifications in Google Ads, Google Analytics, or HubSpot are desirable.

Career Growth Opportunities

By joining our team, you will have the opportunity for professional development in a supportive and nurturing environment, fostering both personal and career growth.

Company Culture And Values

Our organization is recognized as a leader in litigation support services, committed to delivering innovative and precise solutions that enable our clients to enhance efficiency and reduce costs. We pride ourselves on a company culture founded on accountability, integrity, excellence, and teamwork, striving to exceed industry expectations.

Networking And Professional Opportunities

This role offers opportunities for networking and collaboration with industry professionals, contributing to your personal network and expanding your professional skills within a forward-thinking organization.

Employment Type: Full-Time