Demand Generation Manager Wfh (Remote)

We are seeking a dynamic and results-oriented Demand Generation Manager to spearhead our initiatives in generating high-quality leads and propelling growth through cutting-edge, multi-channel B2B marketing strategies. In this fully remote role, you will develop and implement targeted campaigns aimed at executive-level decision-makers in the healthcare sector, particularly within health systems and large organizations. This position is ideal for a marketing professional with a solid foundation in digital marketing, lead generation, and a background in health technology or SaaS.

Key Responsibilities

• Design and execute innovative demand generation strategies across diverse channels, including email, content marketing, social media, LinkedIn, webinars, and paid digital advertising.
• Oversee the end-to-end lead lifecycle, from campaign initiation and execution to nurturing prospects and transitioning them to the sales team.
• Collaborate effectively with product marketing and sales teams to synchronize campaign goals, target audience segmentation, messaging, and lead qualification.
• Enhance lead nurturing processes utilizing marketing automation software such as Marketo and HubSpot, while analyzing campaign performance and user engagement through Google Analytics to derive actionable insights.
• Manage digital advertising campaigns on platforms like Google Ads and LinkedIn, ensuring optimal budget allocation, conversion rates, and return on investment.
• Conduct A/B testing to consistently improve campaigns, increasing engagement and lead conversion rates.
• Partner with content creators to produce engaging collateral, including whitepapers, case studies, and blogs that educate and attract potential clients.
• Stay updated on the latest developments in digital marketing, healthcare trends, and advertising strategies to continually innovate our demand generation efforts.

Required Skills

• At least 5 years of experience in demand generation, growth marketing, or digital marketing, preferably within the health tech or SaaS industries.
• Proven ability to design and implement multi-channel marketing campaigns that yield measurable results and enhance pipeline growth.
• Proficiency in marketing automation (Marketo, HubSpot) and CRM systems, in addition to experience with Google Analytics for performance tracking.
• Strong background in digital advertising, encompassing paid search, social media, and display advertising focused on lead generation.
• Exceptional project management abilities, capable of balancing multiple initiatives and adhering to deadlines.
• Excellent communication and teamwork skills, with a track record of collaborating effectively across various departments.

Qualifications

• Bachelor’s degree in marketing, business, or a related field is required.
• Experience in managing budget allocations and prioritizing numerous projects concurrently.

Career Growth Opportunities

Joining our team means being part of a rapidly expanding organization with a vision for innovation. You’ll have access to opportunities for professional development and career advancement as you contribute to strategic projects that drive significant growth.

Company Culture And Values

We pride ourselves on maintaining a creative and high-performance work environment where autonomy and ownership are encouraged. Our mission-driven team is dedicated to enhancing healthcare access for patients, and we value initiative and innovative thinking.

Employment Type: Full-Time