Digital Advertising Specialist (Remote)

Salary: INR 1500000.00 / year (based on experience)

Expected Notice Period: 15 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: Metric Marketing)

(*Note: This is a requirement for one of Uplers’ client – Metric Marketing)

What do you need for this opportunity?

Must have skills required:

digital advertising strategies, Lead Generation, Google Ads, Google Analytics 4, Looker Studio, Meta Ads Manager, microsoft bing ads, Paid campaigns, LinkedIn Ads

Metric Marketing is Looking for:

Digital Advertising Specialist (Global)

About The Role

Metric is looking for an experienced, data-driven digital marketing/advertising specialist responsible for developing and implementing digital advertising strategies for clients. The ideal candidate will have a deep understanding of the customer journey, extensive experience with paid advertising channels and managing large media budgets, and will be confident in developing and implementing strategies and tactics that involve channels targeting users at various stages of their journey. This role collaborates closely with our Project Management and Creative teams and

reports directly to the Digital Advertising Manager.

Requirements

• 3+ years experience in a digital advertising role
• Agency experience in paid digital advertising
• Experience working in Google Analytics 4, Looker Studio and other dashboard/reporting tools
• Experience managing multiple paid campaigns simultaneously in Google Ads, Meta Ads Manager, Microsoft Bing Ads, LinkedIn ads and other ad platforms.
• Experience suggesting and adjusting media budgets based on objectives and performance
• Solid understanding of concepts like measurement planning, customer journeys, digital advertising strategies, lead generation
• Data-driven with the ability to interpret data and turn it into understandable, actionable insights
• Proven track record of working with teams in Creative, Design and Development
• Passion for the digital advertising industry and evolving ad platforms, policies and opportunities
• Excellent written and verbal communication skills

Key Accountabilities

• Development of paid campaign digital strategies
• Identify target audience segments on paid channels
• Recommend digital media budgets
• Work with Creative and Design teams to craft digital ads
• Work with Analytics team to configure campaign conversion tracking
• Work with Content and Design teams to optimize campaign landing pages
• Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, Microsoft Bing, LinkedIn, and other ad platforms.
• Optimize campaigns on all paid channels to achieve maximum ROI
• Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
• Provide insight and analyze data as a digital subject matter expert.

How to apply for this opportunity?

• Register or login on our portal & fill out the application form.
• Clear the given Video Screening (30 min) and Click on ‘Apply’ to get shortlisted
• Once it’s all done, your profile will be shared with the client for the Interview round.
• When selected, just meet the client and get your exciting career started!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don’t hesitate to apply today. We are waiting for you!