Digital Marketing Coordinator (Remote)

Digital Marketing Coordinator | Applauz | Worldwide

Company Description

Join the team at Applauz, where we value and empower our employees like no other. As a leading software development company specializing in employee engagement services, we’re revolutionizing the workplace experience.

Our innovative software enables clients to attract and retain top talent, boost productivity, monitor

personal goals, and gain valuable employee insights—all while aligning with their company’s core

mission and values. Featuring scientifically proven engagement tools like peer-to-peer recognition,

pulse surveys, badge rewards, and a high-appeal marketplace, we’re dedicated to helping our clients

Thrive.

At Applauz, we embrace a remote work culture, allowing you to choose your workspace—be it from

home, a café, or anywhere you get your best work done. While we operate as a fully distributed

team, we still cherish human connection, organizing in-person team building and brainstorming

sessions at our co-working space. Above all, we’re a results-driven company that trusts in our

employees’ capabilities.

Job Description

Are you passionate about driving growth through data-driven digital marketing? Applauz is looking for a results-oriented Digital Marketing Coordinator to scale our inbound marketing campaigns and generate high-quality leads.

In this role, you’ll manage lead nurture campaigns, social media, and inbound marketing focusing on driving demo bookings. You’ll also collaborate with sales to align strategies, ensure accurate campaign tracking, and optimize lead flows for measurable business impact.

Main Objectives:

• Increased demo bookings through optimized paid and earned inbound media strategies.
• Seamless collaboration with sales to ensure leads convert effectively into demo bookings.

Responsibilities:

• Remarketing & Lead Nurturing: Build remarketing campaigns using CRM data (HubSpot) to engage high-intent leads. Assist in creating targeted email workflows and drip campaigns to convert prospects into demo bookings.
• Content Optimization: Collaborate with external partners to align blog content and video assets with SEO best practices . Conduct research to identify market trends, competitor strategies, and customer preferences.
• Conversion Rate Optimization: Manage landing pages, whitepaper lead magnets, and on-site CTAs. Implement A/B testing for optimal user flows, driving high-intent traffic toward demo requests.
• Sales Enablement: Work closely with the sales team to align marketing campaigns with lead-generation goals, support targeted LinkedIn InMail outreach, and provide regular updates on lead funnel performance.
• Social Media Strategy: Oversee Applauz’s social media channels (LinkedIn, Facebook, YouTube, Instagram) to increase engagement and conversion rates. Develop content and campaigns to nurture leads and build brand visibility.
• Video Marketing: Coordinate video marketing projects, working with third-party agencies to produce demo-focused content with clear CTAs. Track video performance metrics and tie them to demo conversion rates.
• Performance Reporting: Track and report on key performance indicators (KPIs) using Google Analytics, HubSpot, and other tools. Analyze data to inform optimization strategies for all campaigns and lead generation efforts.

Tools & Platforms:

• HubSpot, Google Analytics, Google Ads, LinkedIn Ads, SEMrush, Asana, Canva,

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in inbound digital marketing, PPC, and social media management.
• Experience using Google Ads, LinkedIn Ads, HubSpot, and Google Analytics.
• Strong organizational and communication skills.
• Experience in SaaS, HR, or B2B marketing is a plus.
• Excellent writing and editing skills and the ability to convey ideas effectively.

What We Offer

On top of flexibility, autonomy, and fulfillment, we offer:

• Fully remote work or co-working office space (as you prefer).
• Flexible working hours.
• Competitive salary and benefits.
• Generous vacation and personal days.
• Fast-track to career growth and development.
• Group healthcare plan.
• Tons of recognition, rewards, and perks from our Applauz platform.
• A fun work culture where you can be yourself and feel appreciated.

The salary for this position is between 55,000$ and 65,000$ commensurate with experience.

How to Apply:

Submit your resume and cover letter through Indeed. We look forward to hearing from you!

Job Type: Full-time

Pay: $55,000.00-$65,000.00 per year

Benefits:

• Company events
• Dental care
• Disability insurance
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Vision care
• Wellness program
• Work from home

Schedule:

• Monday to Friday

Experience:

• Social media management: 2 years (required)
• Digital marketing: 2 years (required)
• Marketing: 2 years (required)

Work Location: Remote

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home