Digital Marketing Director (Remote)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a brand committed to producing sustainable, eco-friendly camping essentials. They specialize in lightweight, durable products like magnetic cutlery sets, bowls, and multi-purpose camping tools designed to enhance outdoor dining experiences. The brand prioritizes minimalism, functionality, and longevity, offering items perfect for activities such as hiking, camping, and picnicking. By focusing on quality and sustainability, our client aims to inspire responsible outdoor living while reducing waste and providing products that last longer.

About the Role

The client is seeking a Digital Marketing Director to lead and execute a strategic vision for their digital presence. This is a leadership role that requires both high-level strategy and hands-on execution to scale their direct-to-consumer (D2C) sales while maintaining their brand integrity. You’ll oversee all aspects of digital marketing, from paid media and email campaigns to affiliate partnerships, SEO, and analytics. As part of a small but driven team, you’ll have the freedom to innovate and the responsibility to deliver results.

What you’ll do:

Digital Strategy & Execution:

• Develop and lead a comprehensive digital marketing strategy across paid media, email marketing, social platforms, SEO, and affiliate programs.
• Own the marketing funnel, ensuring seamless execution of campaigns that drive growth and revenue.

Performance Marketing:

• Scale and optimize campaigns on Google Ads, Meta Ads, and other paid platforms, achieving measurable ROI and increasing customer acquisition.
• Build strategies for retargeting, lookalike audiences, and customer retention.

Email Marketing:

• Leverage Klaviyo to design and manage email campaigns that increase engagement and drive repeat purchases.
• Develop flows and automations to optimize customer journeys.

Affiliate & Collaborations:

• Lead the growth of our affiliate program, building relationships with influencers and content creators to expand our reach.
• Brand Collaborations: Seek opportunities to collaborate with other brands in the outdoor sector to grow brand recognition and create valuable partnerships.

SEO & Content Marketing:

• Drive organic traffic through strategic SEO initiatives, including content creation and optimization.
• Collaborate with the team on blog posts, landing pages, and other content efforts.

Analytics & Optimization:

• Track, analyze, and report on KPIs to evaluate campaign performance and inform future strategies.
• Continuously test, learn, and iterate to improve effectiveness across all channels.

Job requirements

What You Bring

Experience:

• 7–10+ years of digital marketing experience with a strong focus on D2C growth.
• Strong background with consumer products or international lifestyle brands driving growth through e-commerce
• Experience in creating and/or standardization of company brand guidelines

Expertise:

• Deep knowledge of paid advertising platforms (Google, Meta), email marketing tools (Klaviyo), SEO, and affiliate programs.
• Has good understanding of analytics and performance metrics, with experience using tools like Google Analytics and reporting dashboards.

Skills & Attributes:

• Strategic thinker with the ability to balance high-level vision with hands-on execution.
• Analytical mindset paired with creativity to craft compelling campaigns.
• Exceptional organizational and project management skills.
• Passion for the outdoors and alignment with sustainable, high-quality design principles.

Bonus Skills:

• Experience with Shopify and other ecommerce platforms.
• Familiarity with emerging platforms like TikTok for performance marketing.