Digital Marketing Ecomm Manager Kay (Remote)

REMOTE opportunity

OR

HYBRID opportunity in DFW, TX or Northeast, OH areas

Signet Jewelers is the world’s largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Role

You will be responsible for administering and executing our online marketing programs supporting the overall digital marketing efforts to drive Omni-channel sales for Kay.

The Responsibilities

• Drive the Digital Marketing strategy, aligning with Brand standards
• Drive traffic and revenue through a portfolio of digital tactics including Paid Search (SEM) and Online Video (OLV, FEP, CTV)
• Responsible for executional excellence of channel strategies including day-to-day management of partner agencies/vendors to drive the business, as well as ensuring budget management, pacing, partner management, and billing is done properly
• Work closely with internal IT, eCommerce and Marketing teams to ensure cohesive marketing execution across all marketing campaigns and tactics
• Partner with internal eCommerce and SEO team to manage activities on retailer websites such as content and keyword strategies
• Outline clear measurement agendas with ability to communicate the outcomes with a continuous focus on optimization and spend efficiency
• Continually assess real-time digital performance to resolve what is/isn’t working, using data, analytics and insights to continuously optimize for efficient performance, delivering aligned success metrics
• Communicate search strategies and other search-related concepts to internal and external stakeholders at all levels, including non-experts
• Track trends, benchmarks, competitive landscapes, best practices, and assess new opportunities/capabilities

The Requirements

• Bachelor’s Degree
• 4+ years minimum of digital media experience (3 years experience in digital media buying and strategy for Paid Search and Programmatic); agency background preferred
• Hands-on experience planning, executing, and optimizing digital marketing campaigns (such as Search (SEM), Display, Programmatic video, etc)
• Demonstrate an understanding of today’s omni-channel and cross-device consumer shopping behaviors
• Analytical mindset, with the ability to identify trends and actionable insights
• Strong media math skills (ability to think in CPM/CPA/CPC/CTR/ROAS)
• Excellent verbal, written and interpersonal skills, with the ability to build stakeholder trust both internally and externally
• Understand how digital strategy connects to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Benefits & Perks

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous time off + company holidays
• Merchandise discount
• Learning & Development programs
• Much more!