Digital Marketing Executive (Remote)

Job Summary: We are looking for an experienced and creative Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels. The ideal candidate is data-driven, creative, and skilled at engaging audiences online to achieve brand objectives and drive growth.

Key Responsibilities

• Develop, execute, and manage digital marketing campaigns that promote the company’s products and services across all digital channels.
• Oversee and optimize the company’s social media presence, including creating engaging content and managing interactions on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
• Plan and execute SEO/SEM strategies to improve organic search rankings and generate website traffic.
• Manage pay-per-click (PPC) advertising campaigns, including Google Ads, Facebook Ads, and other paid media.
• Design, build, and maintain our social media presence, ensuring high levels of web traffic and customer engagement.
• Track, measure, and report on the performance of all digital marketing campaigns, including metrics such as impressions, engagement, conversions, and return on investment (ROI).
• Collaborate with content creators, graphic designers, and other team members to create and optimize engaging digital content.
• Conduct market research and competitor analysis to identify new trends, insights, and opportunities.
• Monitor and manage email marketing campaigns, including audience segmentation, content creation, and performance analysis.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Executive or similar role, preferably in B2B or B2C settings.
• In-depth knowledge of various digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software (e.g., Mailchimp).
• Strong understanding of web analytics, content management systems (CMS), and basic HTML/CSS.
• Excellent communication, writing, and editing skills.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience in graphic design or familiarity with design tools such as Adobe Creative Suite or Canva.
• Knowledge of CRM software and marketing automation tools (e.g., HubSpot).
• Certification in Google Analytics, Google Ads, or similar digital marketing certifications.

Working Conditions

• This is a full-time position that may be office-based, hybrid, or remote depending on company policies.
• The role may require occasional overtime, particularly during campaign launches or other peak periods.