Digital Marketing Head (Remote)

Job Title: Digital Marketing Head for BI & Marketing Analytics Company

Company: Express Analytics

Salary / CTC: 15-30 LPA

Overview:

Express Analytics is a leading company specializing in Business Intelligence (BI) and Marketing Analytics, leveraging AI and ML to help businesses grow. We are seeking an experienced Digital Marketing Head to craft and execute a robust digital marketing strategy that drives brand visibility, enhances website performance, and, most importantly, generates valid client leads through our online channels.

Key Responsibilities:

1. Strategy Development:

• Formulate and implement a comprehensive digital marketing strategy aligned with business goals.
• Identify and prioritize opportunities for SEO, content marketing, PPC, and social media.

2. Website Optimization:

• Ensure the website scores highly on both desktop and mobile.
• Implement strategies for improved user experience, faster load times, and responsiveness.
• Regularly monitor and fix website errors to maintain a seamless and error-free browsing experience.

3. SEO and Keyword Ranking:

• Conduct competitive analysis to identify high-impact keywords and integrate them across content.
• Improve organic rankings for targeted keywords to enhance visibility and attract relevant traffic.

4. Lead Generation:

• Develop conversion strategies to drive form submissions on our website.
• Ensure that we capture high-quality leads by creating targeted landing pages and optimizing forms for user engagement.

5. Team Management:

• Lead and coordinate with our current team of 4 professionals, each specializing in different areas of marketing.
• Assess team needs and hire new resources as required to meet project objectives and ensure high-performance outcomes.

Qualifications:

• Proven experience as a Digital Marketing Head or similar role.
• Expertise in SEO, website analytics, and lead generation.
• Strong project management skills with the ability to lead and inspire a team.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, Moz).

Our Goals:

1. High website scores on both desktop and mobile.
2. Improved keyword rankings.
3. Error-free website experience.
4. Valid lead generation via online forms.

Why Join Us?

At Express Analytics, you’ll be part of a dynamic team in a high-impact industry, where your expertise will directly contribute to the company’s growth and our clients’ success.

Application Process:

If you have a track record of driving results and are ready to take on a strategic leadership role, we’d love to hear from you.

Apply today to help shape the future of digital marketing at Express Analytics!