Digital Marketing Lead (Remote)

Digital Marketing Lead | Weverse Digital Technologies PrivateLimited | India

Job Title: Marketing Lead

Location: Remote/Hybrid

Digital Marketing Lead | Weverse Digital Technologies Private Limited | India

Job Title: Marketing Lead

Location: Remote/Hybrid

We are hiring for innovative women’s wellness platform that offers AI-driven solutions for menstrual health, pregnancy care, and overall wellness through personalized subscription services, products, and consultations. We are committed to empowering women with the tools and knowledge they need to take charge of their health in a holistic way. As we scale our business, we are looking for a dynamic Marketing Lead to drive our brand’s growth and visibility.

Job Overview:

As the Marketing Lead , you will be responsible for leading and executing the company’s overall marketing strategy. You will drive brand awareness, user acquisition, and customer engagement through a mix of digital, social media, and traditional marketing channels. This role requires a strategic thinker who can take ownership of our marketing efforts while remaining hands-on to ensure execution at every level. Your goal is to position the brand as a market leader in the women’s wellness space.

Key Responsibilities: Strategic Marketing & Planning:

Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on user acquisition, retention, and brand positioning.
Define and manage the marketing budget, ensuring cost-effective growth while maximizing ROI.
Analyze market trends, user behavior, and competitor activities to continuously optimize marketing strategies.
Lead the marketing initiatives for product launches, subscription services, and partnerships, including campaigns for menstrual and pregnancy boxes, wellness products, and AI-driven health tools.
Identify new growth opportunities, including partnerships, affiliate marketing, influencer collaborations, and innovative channels.

Digital Marketing & User Acquisition:

Lead performance marketing efforts, including PPC, SEM, SEO, display ads, social media marketing, and email marketing to drive user acquisition and engagement.
Manage campaigns across digital platforms like Google, Facebook, Instagram, LinkedIn, and YouTube to reach targeted audiences.
Develop growth-hacking strategies to maximize conversions, reduce CAC, and increase LTV through data-driven decision-making.
Drive content marketing initiatives, ensuring SEO-friendly, engaging content for blogs, newsletters, and website updates.

Branding & Customer Engagement:

Build and maintain a strong brand identity for the app, ensuring consistent messaging and voice across all channels.
Collaborate with product, design, and customer success teams to align marketing campaigns with customer needs and product offerings.
Oversee social media strategy, working to engage the community, increase brand visibility, and foster customer trust.
Develop and execute targeted email marketing campaigns to nurture relationships, increase user retention, and drive engagement.
Drive customer engagement initiatives, including community-building events, webinars, and content that speaks to the core mission of the brand.

Analytics & Reporting:

Set and monitor key marketing KPIs, such as CAC, LTV, conversion rates, retention rates, and churn, adjusting strategies to achieve business objectives.
Use marketing tools like Google Analytics, HubSpot, and Facebook Ads Manager to track campaign performance and measure ROI.
Prepare detailed marketing performance reports for leadership and adjust campaigns to maximize results.
Analyze and present data on customer acquisition and behavior trends to ensure data-backed decisions.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field. (MBA preferred).
5+ years of proven experience in a marketing lead/manager role, ideally within a health-tech, wellness, or e-commerce environment.
Experience leading cross-channel marketing campaigns with a focus on user acquisition and retention.
Strong understanding of digital marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, and more.
Expertise in SEO, SEM, content marketing, and email marketing.
Proficiency in data analysis tools like Google Analytics, Mixpanel, or similar to track performance metrics.
Excellent communication, collaboration, and leadership skills with a data-driven mindset.
Experience managing marketing budgets, delivering campaigns on time and within budget.
Knowledge of growth-hacking strategies, particularly in startups or early-stage companies.
Experience in health-tech, wellness, or fem-tech is a plus but not mandatory.

Preferred Skills:

Creative thinking with a strong understanding of customer needs and trends in the women’s wellness industry.
Strong project management skills to execute and deliver results in a fast-paced, dynamic environment.
Ability to work independently and drive initiatives, while also effectively leading a team.
Proven track record of building brand visibility and increasing market share in competitive markets.
Experience in AI-based platforms or subscription models is an added advantage.

Work Schedule & Compensation:

Full-time or part-time, depending on experience and fit.
Remote/Hybrid work environment with flexible hours.
Competitive salary and performance-based incentives.
Opportunity for equity participation based on performance and contribution to the company’s growth.

Why Join ?

Be a part of a mission-driven company dedicated to empowering women through holistic wellness solutions.
Lead the marketing efforts for a cutting-edge digital health platform, making a real impact on the lives of women globally.
Collaborate with a diverse, talented team of professionals passionate about improving women’s health and wellness.
Grow with a fast-paced startup that values creativity, innovation, and execution.

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 – ₹1,500,000.00 per year

Experience: