Digital Marketing Manager (Remote)

Digital Marketing Manager | Pantagone Technologies India Pvt Ltd| Worldwide

Job Title: Digital Marketing Manager

Location*: Bhopal

Department: Marketing

Reports To: Head of Marketing / Marketing Director

Job Summary:

We are seeking an experienced and results-driven Digital Marketing...

Digital Marketing Manager | Pantagone Technologies India Pvt Ltd | Worldwide

Job Title: Digital Marketing Manager

Location*: Bhopal

Department: Marketing

Reports To: Head of Marketing / Marketing Director

Job Summary:

We are seeking an experienced and results-driven Digital Marketing Manager with in-depth knowledge of running successful sales campaigns on Meta (Facebook/Instagram) and Google. The ideal candidate will have a proven track record in leveraging these platforms to drive conversions, generate leads, and achieve revenue targets. This role demands a blend of strategic thinking, creativity, and hands-on experience in digital ad management.

Key Responsibilities:

– Digital Strategy Development: Develop and implement comprehensive digital marketing strategies, with a strong emphasis on paid advertising campaigns on Meta (Facebook/Instagram) and Google.

– Campaign Management: Plan, execute, and optimize sales campaigns across Meta and Google platforms, focusing on maximizing ROI, driving conversions, and meeting sales targets.

– Ad Creation & Optimization: Oversee the creation of compelling ad creatives, ad copy, and landing pages. Continuously test and optimize campaigns for performance improvements.

– SEO/SEM Management: Collaborate with the SEO/SEM teams to ensure all campaigns are aligned with organic search efforts and PPC strategies, aiming for a unified approach to increasing online visibility and sales.

– *Audience Targeting & Segmentation*: Utilize advanced targeting techniques on Meta and Google to reach the right audience segments, ensuring ad relevance and high engagement rates.

– *Analytics & Reporting*: Monitor campaign performance using tools like Google Analytics, Meta Business Suite, and other tracking platforms. Provide detailed reports on key metrics, campaign outcomes, and areas for improvement.

– *Budget Management*: Manage the digital advertising budget, allocating spend strategically across platforms to ensure optimal performance and cost-effectiveness.

– *Collaboration*: Work closely with sales teams to align digital marketing efforts with overall sales objectives, ensuring a seamless customer journey from awareness to conversion.

– *Continuous Learning & Development*: Stay updated on the latest trends, tools, and best practices in digital advertising on Meta and Google. Apply new insights to continuously improve campaign performance.

– *Team Leadership*: Lead and mentor a team of digital marketing specialists, guiding them in the execution of campaigns and fostering their professional development.

### *Qualifications:*

– Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

– 5+ years of hands-on experience in digital marketing, specifically in managing sales campaigns on Meta (Facebook/Instagram) and Google Ads.

– Proven track record of running successful digital ad campaigns with measurable results.

– Deep understanding of Meta and Google advertising platforms, including audience targeting, bidding strategies, and ad creative best practices.

– Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, Google Ads, etc.

– Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

– Excellent project management skills with the ability to manage multiple campaigns simultaneously.

– Creative thinker with a strong attention to detail and the ability to produce high-quality work under tight deadlines.

– Excellent communication and leadership skills.

Our Websites:

www.moerdonstore.com