BatchService
Digital Marketing Manager (Remote)
Digital Marketing Manager | BatchService | UnitedStates
Job Summary
We’re seeking a highly motivated and creative Digital MarketingManager (DMM) to join our BatchLeadsPlus team. As the DMM for...
Digital Marketing Manager | BatchService | United States
Job Summary
We’re seeking a highly motivated and creative Digital Marketing Manager (DMM) to join our BatchLeadsPlus team. As the DMM for BatchLeadsPlus, you will bring a combination of Google Adwords expertise and digital marketing expertise to ensure ad campaigns drive leads at the right cost while guiding strategic improvements to campaigns and experiences. BatchLeadsPlus is a premium pay-per–lead (PPL) service in the real estate investing space. The DMM will have a solid grasp of funnel metrics, and how to improve these, and will report weekly on the status of campaigns to management.
Supervisory Responsibility
- This role will eventually have one Account Manager reporting to him/her.
Duties and Responsibilities
- Campaign Management:
- Manage the day-to-day operations of digital marketing campaigns, including budget management, ad creatives, ad copy, audience segmentation, and bid strategies.
- Oversee paid media campaigns on platforms like Google Ads and Youtube.
Data Analysis and Reporting:
- Track, measure, and analyze the performance of all digital marketing campaigns, using tools such as Adwords, Amplitude, and GA4.
- Provide detailed reports on campaign performance, including insights and recommendations for improvement based on data analytics.
Lead Generation and Conversion Optimization:
- Create and manage effective lead-generation campaigns that drive qualified traffic and increase conversions for our real estate investors.
- Optimize landing pages, forms, and user experiences to maximize conversion rates.
- Manage SEM campaigns and optimize for key performance indicators (KPIs) like cost per click (CPC), click-through rate (CTR), cost-per-acquisition (CPA), and lead conversion rates.
Stay Updated on Industry Trends:
- Keep up-to-date with emerging trends, technologies, and digital marketing tools to stay competitive in the rapidly changing digital landscape.
- Become an expert in the PPL space and find new ways to innovate in driving quality leads.
Collaboration and Leadership:
- Work cross-functionally with internal teams (sales, creative, leadership) to ensure cohesive marketing strategies.
- Manage relationships with customers, internal stakeholders, and platforms for paid media campaigns and other digital marketing initiatives.
Skills and Qualifications
- Bachelor’s degree (or equivalent experience) in Marketing, Advertising, Communications, or a related field.
- 4-5+ years of experience in digital marketing, preferably in the advertising space.
- Strong working knowledge of paid media platforms (Google Ads, Facebook Ads Manager, etc.), and social media advertising.
- Strong writing skills
- Knowledge of real estate investing a plus
- Experience with analytics tools (Google Analytics, SEMrush, Amplitude, etc.).
- Demonstrated success in running lead-generation and conversion-focused campaigns.
- Excellent analytical skills and ability to interpret & communicate data and trends.
- Familiarity with A/B testing and landing page optimization techniques.
- Creative mindset with the ability to think strategically.
- Strong project management and communication skills.
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