Digital Marketing Manager (Remote)

We are seeking an experienced and dynamic Senior Digital Marketing Manager to lead our digital marketing efforts across both paid and organic channels. The ideal candidate will have a strong background in managing teams at an agency level and be proficient in key digital marketing tools. If you’re a creative thinker, an excellent communicator, and passionate about driving growth through data-driven strategies, we’d love to hear from you.

Key Responsibilities:

• Strategy & Planning: Develop and execute comprehensive digital marketing strategies across paid and organic channels, focusing on lead generation, brand awareness, and engagement.
• Team Leadership: Manage and mentor a team of digital marketing professionals, fostering a high-performance, collaborative work environment.
• Campaign Management: Oversee the creation, execution, and optimization of marketing campaigns (search, display, video, social, and mobile) to meet performance KPIs.
• Agency Collaboration: Manage relationships with external agencies, ensuring alignment with internal goals and efficient use of resources.
• Data-Driven Decisions: Use Google Analytics, Google Data Studio, and Google Ads to continuously track, measure, and analyze the performance of all campaigns, ensuring optimal ROI.
• Client Relations: Interface with clients to understand their business goals, provide strategic counsel, and present performance insights and future recommendations.
• Performance Optimization: Implement A/B testing, conversion rate optimization (CRO), and funnel optimization to drive better results across campaigns.
• Budget Management: Handle budgeting and resource allocation across campaigns to ensure efficient and impactful use of marketing spend.
• Content & SEO: Lead content marketing efforts and SEO strategies, ensuring the content is engaging and optimized for search engines.
• Cross-Channel Coordination: Collaborate with other teams (content, design, product, etc.) to ensure cohesive cross-channel campaigns and consistent brand messaging.

Required Skills & Qualifications:

• 7-8+ years of experience in digital marketing, with a strong focus on paid and organic strategies.
• Fluent in both English and Hindi with excellent verbal and written communication skills.
• Hands-on experience with Google Ads, Google Analytics, Google Data Studio, and other digital marketing tools.
• Strong knowledge of SEM, PPC, SEO, and Social Media Marketing (SMM).
• Demonstrated ability to lead and manage teams in a fast-paced, results-driven environment.
• Proven track record of managing and optimizing campaigns to achieve performance targets.
• Ability to interpret complex data sets and present actionable insights to stakeholders.
• Experience in managing large-scale budgets and maximizing ROI.
• Knowledge of latest trends, tools, and best practices in digital marketing.
• Strong analytical skills and attention to detail.
• Agency-level experience preferred.

What We Offer:

• Competitive salary (no bar for the right candidate)
• Opportunities for growth and leadership within a fast-paced, dynamic environment
• A supportive team culture that encourages innovation and excellence
• Access to the latest marketing tools and resources
• Work on diverse projects with leading industry clients.