Digital Marketing Manager (Remote)

Job description / Role

Summary

Hyatt Hotels have long been known for going beyond simple accommodations to create rewarding experiences for their guests. Through dramatic design, innovative cuisine and attentive service, Hyatt approaches the hotel stay as an opportunity to inspire. Hyatt Place, a new kind of Hyatt where the style’s relaxed, and the standards are anything but. Hyatt Place is designed to give guests a brand-new hotel experience. And you are the key to bringing it to life.

Digital Marketing Marketing is responsible for maximizing the revenues for the hotel as well as generating maximum online coverage for all the facilities within the destination. This role will require to develop, implement, monitor and evaluate the hotel’s digital marketing strategy

– Main Responsibilities include but are not limited to:
Responsible of the Social Media Marketing Strategy Plan: owned, paid and earned media. Strengthen customer relationships through Paid Social and Earned Media, monitoring both hotel and competitors’ presence on social media for performance enhancement.
– Maximize revenue from PPC, Google Ads, SEO, Retarget Marketing, Meta Search and other performance marketing activities based on hotel business priorities, seasonality and marketing plan.
– Assist in management of hotel & residences websites, ensuring that content is accurate, SEO optimized, up to date and in line with brand standards.
– Assist in planning, managing and executing digital marketing activities for each hotel & residence to drive demand and bookings to Brand.com.
– Report and review monthly brand website performance, social media and digital marketing campaigns.
– Management of listings on Hyatt Restaurants
– Management of local listings like Google My Business and Trip Advisor
– Monitor and evaluate website traffic, YOY performance, promotions tracking, etc.

– Bachelor’s degree in Marketing, Communications, Business, or a related field.
– A master’s degree in Marketing, Digital Marketing, or Hospitality is a plus.
– 3-5 years of experience in digital marketing, preferably within the hospitality or travel industry.
– Demonstrated experience in managing digital campaigns, social media marketing, and content creation for hotels or similar businesses.
– Proficiency in digital marketing platforms such as Google Analytics, Google Ads, and social media management tools
– Strong knowledge of SEO, SEM, and PPC strategies to drive online visibility and engagement.

About the Company

Hyatt was founded by Jay Pritzker in 1957 when he purchased the Hyatt House motel adjacent to the Los Angeles International Airport. Over the following decade, Jay Pritzker and his brother, Donald Pritzker, working together with other Pritzker family business interests, grew the company into a North American management and hotel ownership company, which became a public company in 1962. In 1968, Hyatt International was formed and subsequently became a separate public company. Hyatt Corporation and Hyatt International Corporation were taken private by the Pritzker family business interests in 1979 and 1982, respectively. On December 31, 2004, substantially all of the hospitality assets owned by Pritzker family business interests, including Hyatt Corporation and Hyatt International Corporation, were consolidated under a single entity, now Hyatt Hotels Corporation.