Digital Marketing Manager (Remote)

The Role: Digital Marketing Manager (EMEA ANZ)

Location: Remote (Spain)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER

What You’ll Do

This position combines strategic & operational marketing skills to effectively lead multi-channel digital marketing campaigns & provide direction on digital media asset creation. The role incorporates multiple projects to promote brand awareness, engage existing customers, & ultimately drive growth for the STANLEY® BLACK + DECKER brands.

The Digital Manager is responsible for overseeing the delivery of digital media campaigns across EMEA ANZ markets; from campaign planning, content creation, campaign set up, execution, opimisation & measurement.

A remote position with business operating hours within the CET zone. Please note that this position is not able to support visa sponsorships.

Key Responsibilities

• Responsible for the end-to-end delivery of campaigns, from ideation to delivery, ensuring that timelines, budgets & KPIs are met
• Driving campaign optimisation through all digital media channels (including Google, META, Twitch, Amazon, TikTok & LinkedIn)
• Providing digital content expertise to ensure that the brand teams produce high-quality digital content assets, ensuring that they are optimised for the relevant campaign channels & will address campaign objectives
• Ensuring that content is suitable for the target audience & consistent in look, feel & messaging throughout the campaign journey
• Reporting on where drop-off points are across the campaign customer journey, providing solutions on how to improve results & driving the implementation of these improvements
• Identifying opportunities to enhance campaign & content strategies, recommending innovative ideas to drive further business growth
• Be a great storyteller, translating data insights into clear actions & presenting these actions to an audience with varying levels of digital marketing experience

Who You Are

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Demonstrable digital campaign management experience (Google & META channel experience a must)
• Experience working across multiple markets within the EMEA ANZ region
• Proven experience in digital media content development & execution, preferably within a brand-focused environment
• Analytical mindset with the ability to interpret data & develop an action plan driven by insights (Excel skills a necessity)
• Strong project management & exceptional organisation skills with the ability to manage multiple projects simultaneously

What You’ll Receive

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.