Digital Marketing Manager (Remote)

Skyflow is a data privacy vault company built to radically simplify how companies isolate, protect, and govern their customers’ most sensitive data. With its global network of data privacy vaults, Skyflow is also a comprehensive solution for companies around the world looking to meet complex data localization requirements. Skyflow currently supports a diverse customer base that spans verticals like fintech, retail, travel, and healthtech.

Skyflow is headquartered in Palo Alto, California and was founded in 2019. For more information, visit www.skyflow.com or follow on X and LinkedIn.

Job Description

About Skyflow:

We are Skyflow, a Silicon Valley startup that has built the world’s first data privacy vault delivered as an API. Our mission is to transform how businesses handle and protect their users’ financial, healthcare, and personal information — the data that powers our digital economy. Inspired by the zero trust data vaults that Apple and Netflix built to handle customer data, we’ve built a cloud-based vault that is available through a simple and elegant API. With Skyflow, developers can easily build best-of-breed data privacy, security and compliance directly into their applications, the same way they use Stripe, Twilio, or Okta.

Skyflow is based in Palo Alto California, with offices in Bangalore, India, and team members working from locations all around the world. If you would like to work alongside former Executives and Leaders from companies like Salesforce, Google, Twilio, and Oracle, Come join us!

Join Our Team

We’re seeking an experienced Digital Marketing Manager to join our team. In this position, you’ll help us develop a digital marketing strategy to educate our buyers, generate new leads, and build a quality sales pipeline using a combination of ABM with digital marketing tactics across a variety of digital channels. You will educate, engage, and inspire technical leaders to secure their customer PII.

You will work closely with Skyflow’s Head of Growth to align on strategy and programs and across the marketing team to help tell our story, share our vision for data security and data protection, and energize prospects to take the next step in their buyer journeys. You will know what developers, architects, and CTOs care about. We have deep empathy for our customers, collaborate closely, and work cross-functionally across the Skyflow team.

Desired Qualification

• 5+ years experience in B2B SaaS digital marketing roles with first-hand experience building and scaling digital media channels such as Linkedin, Google, YouTube, and Reddit
• Previous experience building demand for and targeting CTOs, architects, and CIOs as a buyer persona. Prior experience targeting enterprise customers is nice to have
• Own our digital conversion funnel to ensure leads progress through the funnel
• Have digital media experience creating videos for ad execution
• Capable of engaging directly in critical marketing activities, such as campaign design, digital ad creation, content creation, and analytics.
• Ability to manage cross-functional teams, agencies, and projects, with the ability to influence decision-making across the organization
• Experience with analytics technology such as Google Analytics, Search Console, Segment, ahrefs, hot jar, Heap, and HubSpot is a big plus
• You thrive in a fast-paced environment where you are continuously problem-solving and looking for opportunities to improve processes and grow the business
• Ability to understand a highly technical product.

Key Responsibilities

• Create and launch digital campaigns across the funnel to drive interest and demand at our target accounts
• Establish pipeline tracking and reporting best practices to report on these integrated campaign efforts
• Help the business understand the buyer journey from lead to prospect to customer and ultimately, champion
• Develop a digital marketing plan & maintain the budget
• Establish execution of digital channels towards our target account ABM programs
• Collaborate with the content and event marketing teams to promote new assets across multiple channels such as website, content syndication, and social media
• Build, evaluate, and improve existing campaign strategies and tactics