Digital Marketing Manager (Remote)

Dabadu, a leading automotive CRM company, is looking for a Digital Marketing Manager with extensive experience in the automotive industry. This results-driven role requires expertise in crafting and optimizing digital marketing strategies tailored to automotive consumers. As a key player on our marketing team, you will lead efforts to generate high-quality leads, drive measurable results, and ensure Dabadu’s digital presence stays ahead of the competition.

Key Responsibilities:

• Campaign Strategy and Execution: Plan, execute, and manage multi-channel digital marketing campaigns across paid search, display, social media, and email marketing platforms.

• Lead Generation Optimization: Leverage platforms like Google Ads and Facebook Ads Manager to optimize campaigns for maximum lead generation, ROI, and conversion performance.

• SEO and Organic Growth: Conduct keyword research, competitor analysis, and SEO audits to enhance organic search visibility and improve website rankings.

• Collaborative Content Development: Work closely with the creative team to design impactful ad creatives, landing pages, and other campaign assets tailored for automotive audiences.

• Performance Monitoring and Reporting: Utilize tools like Google Analytics, Data Studio, and other performance tracking platforms to analyze data, create reports, and drive data-informed marketing decisions.

• Automotive Digital Platform Management: Oversee dealership websites, vehicle inventory portals, and other automotive-specific digital platforms to ensure optimal performance and user experience.

• Industry Trends and Innovation: Stay current with automotive marketing trends, platform updates, and emerging technologies to continuously refine digital strategies and maintain a competitive edge.

Qualifications:

• Education: Bachelor’s degree in Marketing, Digital Media, or a related field.

• Experience:

• 5+ years of digital marketing experience, with a minimum of 2 years focused on the automotive industry.

• Proven success in planning and executing high-performing digital campaigns.

• Technical Skills:

• Expertise in PPC platforms, including Google Ads and Facebook Ads Manager.

• In-depth knowledge of SEO best practices and tools like SEMrush, Ahrefs, or Moz.

• Experience with CRM systems and marketing automation tools (e.g., HubSpot, ActiveCampaign, or Dabadu’s platform).

• Analytical Expertise: Strong data-driven mindset with hands-on experience in campaign optimization, A/B testing, and performance reporting.

• Project Management: Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

• Automotive Insight: Deep understanding of automotive consumer behavior, dealership operations, and key performance metrics.

Why Join Dabadu?

• Innovative Vision: Be part of a team that’s revolutionizing the automotive CRM landscape with cutting-edge digital strategies.

• Impactful Role: Play a critical role in shaping digital experiences for dealerships and their customers.

• Professional Growth: Advance your career in a dynamic environment that values creativity, innovation, and data-driven results.

Join Dabadu to redefine how automotive dealerships connect with their customers in the digital era!