Digital Marketing Manager With Exceptional Copywriting Skills (Remote)

Position Summary:

Our early-stage B2B startup is seeking a strategic and creative Digital Marketing Manager with stellar copywriting skills to join our team. In this role, you’ll be responsible for developing and executing targeted digital marketing campaigns that engage and convert business clients. As a key early hire, you’ll play a pivotal role in shaping our digital strategy, building brand awareness, and communicating our unique value to prospective clients across various industries. This is an excellent opportunity for a hands-on marketer who can bring fresh ideas to a growing team and drive measurable results.

Key Responsibilities:

• Digital Marketing Strategy & Execution:

• Design and implement digital marketing strategies that align with our B2B growth goals, focusing on lead generation, nurturing, and conversion.
• Manage and optimize campaigns across email, LinkedIn, content marketing, and paid channels, with a strong focus on reaching and engaging decision-makers.
• Regularly analyze and adjust strategies to respond to market shifts and meet KPIs.

• Manage social media presence, particularly on B2B-focused platforms such as LinkedIn, to build relationships with potential clients and industry influencers.
• Create and schedule content tailored to the professional audience, driving engagement and thought leadership.
• Engage with followers and respond to inquiries, reinforcing our brand’s value and fostering community within our target market.
• Organize and execute real-time events on social media platforms (e.g. LinkedIn Live)

• Write clear, persuasive B2B-focused copy for multiple formats, including website content, blog posts, case studies, email campaigns, and social media.
• Craft targeted messaging that speaks to the pain points and needs of business clients in different vertical markets, showcasing how our solutions can drive their success.
• Maintain consistency in brand voice and messaging across all channels, positioning our brand as a trusted authority in the industry.

• Lead the planning and execution of digital campaigns for product launches, lead nurturing, and thought leadership initiatives.
• Work with design team to create cohesive and visually compelling campaigns, aligning visuals with key messages.
• Monitor and report on campaign performance, using insights to continually optimize and improve effectiveness.

Requirements:

• 3+ years of experience in digital marketing, with a proven track record of B2B copywriting and campaign management
• Outstanding writing and editing skills, with experience creating content that speaks to business audiences and drives engagement
• Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, social media scheduling platforms)
• Strong analytical skills and ability to interpret data to inform marketing decisions
• Knowledge of social media advertising, SEO best practices, and lead generation strategies

Preferred Skills:

• Experience in managing LinkedIn campaigns and other B2B channels
• Familiarity with marketing automation platforms and CRM tools
• Background in lead nurturing, funnel optimization, and demand generation

This role is ideal for a driven, resourceful digital marketer who’s ready to help us grow our brand and expand our reach in the B2B space. If you have a passion for crafting impactful messaging and driving measurable results, we’d love to meet you!

About Verix from Virtualness:

In a world of deepfakes and AI, we show you what’s real. Verix is an authentication, verification and engagement platform for credentials, awards, events, and products. Founded in 2022 by industry leaders Kirthiga Reddy (ex-Meta, ex-SoftBank) and Saurabh Doshi (ex-Meta, ex-Viacom), Verix provides an end-to-end solution for designing authenticated certificates, trophies and badges using generative AI, minting them on blockchain, adding video messages or other rewards, and securely distributing to recipients globally — in less than a minute. No prior knowledge of blockchain is required.

Verix is backed by blue chip investors including Blockchange Ventures, Polygon Ventures, F7 Ventures, Micron Ventures, Better Ventures, FalconX, Shorooq Partners, Impact Venture Capital, and Oceans Ventures, alongside angels like Carolyn Everson, Randi Zuckerberg, Harsh Jain, Stacy Brown-Philpot, and other influential thought leaders.

For more information, please visit verix.io.