Digital Marketing Specialist Gtm Content Marketing (Remote)

Radity, a leading software development company specializing in fintech and insurtech solutions, is seeking a talented Digital Marketing Specialist with a focus on Content Marketing to join our dynamic team.

Role Overview

As a Digital Marketing Specialist – Content Marketing, you will drive the development and execution of a content strategy designed to enhance our market presence, generate leads, and align with go-to-market (GTM) initiatives. Your expertise in the IT industry, particularly in software development and staff augmentation, will play a key role in crafting content that resonates with our target audience. You will also have the opportunity to build and lead your own team, shaping the future of digital marketing at Radity.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy in alignment with GTM initiatives and business goals.
• Create and manage a variety of high-quality content assets, including blog posts, whitepapers, case studies, and landing pages, tailored to the needs of our B2B audience.
• Collaborate with sales and product teams to ensure content supports GTM strategies and effectively communicates our value proposition.
• Analyze the performance of content initiatives and optimize strategies for better engagement and results.
• Stay current with industry trends in content marketing, digital marketing, and the IT sector to maintain a competitive edge.

Requirements

• Proven (minimum 4 years) experience in content marketing within the IT industry, specifically in software development and staff augmentation.
• Strong understanding of content strategy, digital marketing, inbound marketing, and B2B communication.
• C1-level English proficiency (mandatory).
• Previous experience at a tech company (mandatory).
• Excellent writing and editing skills, with the ability to craft compelling narratives for technical and business audiences.
• Familiarity with content management systems and marketing automation tools.
• Knowledge of fintech and insurtech industries is a plus.
• GTM (Go-to-Market) strategy development experience is a nice-to-have.

What We Offer

• Opportunity to work with a motivated international team on innovative and challenging projects.
• Collaborative and dynamic work environment.
• Professional growth and development opportunities.
• Competitive salary and benefits package.
• Chance to build your own team and grow digital marketing competency within Radity.
• If you’re passionate about creating impactful content strategies and contributing to GTM success in the IT industry, we’d love to hear from you.