Digital Marketing Specialist (Remote)

We are looking for a dynamic and experienced Digital Marketing Specialist who will be responsible for developing, implementing, and managing our digital marketing campaigns. The ideal candidate will have a deep understanding of Google Ads, Technical SEO, and Meta Ads (Facebook, Instagram), and will be able to create strategies that drive traffic, generate leads, and boost brand awareness.

Key Responsibilities:

• Google Ads Management:

• Develop and execute Google Ads campaigns to drive traffic and conversions.

• Monitor and optimize campaign performance to ensure maximum ROI.

• Conduct keyword research and create compelling ad copy.

• Analyze and report on campaign performance using Google Analytics and other tools.

Technical SEO:

• Conduct technical SEO audits to identify and fix issues that may impact search engine rankings.

• Optimize website architecture, content, and on-page elements for improved SEO performance.

• Implement strategies for improving site speed, mobile usability, and overall user experience.

• Stay updated with the latest SEO trends, algorithms, and best practices.

Meta Ads Management (Facebook & Instagram):

• Develop and execute Meta Ads campaigns to increase brand awareness and drive engagement.

• Create and manage ad creatives, targeting options, and bidding strategies.

• Monitor and optimize campaign performance to meet marketing objectives.

• Analyze and report on ad performance, providing insights and recommendations for improvement.

• Analytics and Reporting:

• Track, analyze, and report on key performance metrics across all digital marketing channels.

• Use data-driven insights to inform marketing strategies and decision-making.

• Prepare regular performance reports and presentations for management.

Collaboration and Communication:

• Work closely with the marketing team to align digital marketing efforts with overall marketing strategy.

• Collaborate with designers, content creators, and developers to ensure cohesive and effective campaigns.

• Communicate effectively with internal stakeholders and external partners to drive project success.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in managing Google Ads, Technical SEO, and Meta Ads (Facebook, Instagram).

• Strong analytical skills and the ability to interpret data and make data-driven decisions.

• Excellent understanding of digital marketing concepts and best practices.

• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Facebook Ads Manager).

• Strong written and verbal communication skills.

• Ability to work independently and as part of a team in a fast-paced environment.

How to Apply:

• If you are passionate about digital marketing and have a proven track record of driving successful campaigns, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you are a good fit for this role.