Digital Marketing Specialist (Remote)

Digital Marketing Specialist | Vikalp Development Pvt. Ltd. | India

About Us:
VDPL is a dynamic and innovative company specializing in Web Development & Digital marketing services. We are looking for a talented and experienced Digital Marketing Expert to join our team and help us drive our online presence to the next level.

Job Description:

As a Digital Marketing Expert at VDPL, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels. You will play a key role in boosting our brand’s awareness, generating leads, and improving customer engagement through strategic digital initiatives.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns that align with business goals.
• Create and optimize content for social media, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.).
• Analyze website traffic, track KPIs, and provide performance reports using tools like Google Analytics, SEMrush, and others.
• Manage and optimize SEO strategies to improve organic search rankings and drive website traffic.
• Coordinate with the design team to create engaging visuals and video content.
• Monitor and analyze competitors’ digital strategies and market trends to stay ahead.
• Plan and execute A/B tests for campaign performance and conversion rate optimization.
• Manage marketing budgets and track expenditures to ensure cost-effectiveness.
• Collaborate with the sales team to align marketing strategies with sales goals and revenue targets.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in digital marketing, including SEO, SEM, social media, and email marketing.
• Proven experience managing successful digital campaigns and growing online engagement.
• Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with a results-oriented mindset.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
• Experience with CRM tools like HubSpot, Salesforce, or similar.
• Knowledge of graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible working hours and remote work options.
• Professional development opportunities and access to the latest digital marketing training.
• Collaborative and creative work environment.

Job Types: Full-time, Permanent

Pay: From ₹18,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor’s (Preferred)

Experience:

• SEO: 2 years (Required)
• Social media marketing: 2 years (Required)
• Social media strategy: 2 years (Required)

Work Location: In person

Expected Start Date: 10/10/2024

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home