Digital Marketing Specialist (Remote)

Digital Marketing Specialist | Vendoo (YC W22) |Colombia

Digital Marketing Specialist | Vendoo (YC W22) | Colombia

This role will be hands-on across SEO-related projects, email marketing, CRM, and CRO projects, contributing directly to Vendoo’s growth objectives. This person will support multi-channel campaigns, execute data-driven experiments, and optimize the user journey, helping Vendoo scale sustainably.

Responsibilities

Digital Campaign Support

Ideate and implement growth marketing initiatives and campaigns across digital channels Meta Business Suite, Google Ads, TikTok Ads, Microsoft Ads, and others.

CRM & Email Campaign Management

Develop and execute CRM and email marketing campaigns that nurture leads and improve engagement.
Design and automate email workflows to align with user lifecycle stages, focusing on retention and satisfaction through tailored content.

SEO Support & Execution

Performance Analysis and Reporting: Use analytics tools to track and report SEO performance metrics, including organic traffic, keyword rankings, and conversion rates.
Conduct keyword research to identify high-impact opportunities, assisting with on-page optimization (meta tags, headings, content). Collaborate with the Marketing Manager to enhance Vendoo’s organic search visibility and maintain consistent SEO performance tracking.
Monitor and address technical SEO issues such as site speed, mobile responsiveness, crawl errors, and schema markup. Work closely with web developers to implement necessary technical enhancements.
Optimize descriptions and copies across different channels, including Vendoo’s website, blog, and Youtube channel.

Conversion Rate Optimization (CRO) & Experimentation

Execute A/B tests across landing pages, messaging, and user flows, and analyze results to drive continuous improvements in conversion rates.
Analyze data from experiments and recommend optimizations for landing pages, messaging, and onboarding flows to enhance acquisition and activation rates.

Cross-Functional Collaboration

Collaborate with product, design, and data teams to support new product launches, informing campaigns with insights from user research and usability tests.

Qualifications

4+ years of experience in growth marketing, digital marketing, or related roles. A focus on SaaS is a plus.
Hands-on experience with CRM platforms and marketing automation tools (Hubspot, Zapier)
Experience with SEO tools such as Semrush and Google Search Console.
Comfortable working in a fast-paced environment and collaborating with cross-functional teams.
A proactive approach to staying updated with the latest marketing trends, tools, and best practices, ensuring the application of innovative strategies to drive growth.

Why Vendoo?

We are an inclusive company that allows anyone to manage their own business regardless of their race, age, disability, color, or religion.
We provide an opportunity to everyone who needs a job by becoming a reseller using our application.
We fight climate change and reduce clothing waste by promoting reselling and being the #1 tool for resellers.
We give hope to people who can’t find have a job to manage their own business with our application.

What do we offer?

Pay in USD through Deel.
Fully remote.
Yearly Team retreat.
30 days PTO per year.
100% Health Insurance coverage and 50% for dependents.
$500 yearly for educational content.
$500 yearly for home office equipment.
Yearly performance bonus (Based on individual performance).
Yearly Bonus (subject to the company’s performance).
12 weeks paid maternal leave.
8 weeks paid paternal leave.- 4 weeks full-time off and 4 weeks part-time off.

About Us

Vendoo is an online cross-posting platform created for resellers. We help them manage their e-commerce business on multiple marketplaces like eBay, Poshmark, Mercari, etc. With the software we have developed, we empower and help resellers save time, grow and learn more about their business.

Our vision is to be the #1 reselling tool in the world. We are creating software that will allow resellers to run their business more efficiently by providing convenience at every step of the process, from sourcing inventory to shipping orders.

Learn More About Us At