Activate Talent
Digital Marketing Specialist (Remote)
Digital Marketing Specialist | Activate Talent |Colombia
Scope of the role:
The Digital Marketing Specialist will play a vital rolein enhancing the organization’s digital presence. 🌐 This positionblends creativity 🎨, technical expertise, and strategic thinking todesign impactful marketing campaigns, optimize websites, and strengthenonline engagement. 🚀 If you’re passionate about making a...
Digital Marketing Specialist | Activate Talent | Colombia
Scope of the role:
The Digital Marketing Specialist will play a vital role in enhancing the organization’s digital presence. 🌐 This position blends creativity 🎨, technical expertise, and strategic thinking to design impactful marketing campaigns, optimize websites, and strengthen online engagement. 🚀 If you’re passionate about making a difference and driving digital innovation, this role is for you!
Responsibilities:
Digital Marketing Strategy:
- Design and execute comprehensive digital marketing campaigns to enhance brand visibility and engagement.
- Manage social media accounts, email campaigns, and digital advertisements, ensuring alignment with brand objectives.
- Analyze campaign performance using analytics tools and provide recommendations to improve ROI.
Website Design and Optimization:
- Design and maintain engaging, user-friendly websites that align with the brand’s identity.
- Implement SEO strategies to improve search engine rankings and increase organic traffic.
- Ensure websites are optimized for responsiveness, speed, and user experience.
Search Engine Optimization (SEO):
- Conduct keyword research and competitor analysis to identify optimization opportunities.
- Enhance on-page and off-page SEO elements, including content, metadata, and backlinks.
- Use analytics tools to track SEO performance and improve rankings.
Graphic Design:
- Develop creative visuals, graphics, and promotional materials that resonate with the target audience.
- Ensure brand consistency across all digital content.
Collaboration and Leadership:
- Work with cross-functional teams, including developers and content creators, to execute projects efficiently.
- Provide guidance to junior team members, fostering skill development.
Analytics and Reporting:
- Use platforms like Google Analytics, SEMrush, or similar tools to monitor performance metrics.
- Prepare detailed reports on campaign effectiveness and website performance.
- C1 English level, with excellent verbal and written communication skills (Must Have)
- A minimum of 5 years of experience in digital marketing, SEO, website design, and graphic design. (Must Have)
- Proven ability to manage successful digital marketing campaigns and create high-performing websites.
- Proficiency in WordPress, Shopify, or similar CMS platforms.
- Expertise in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator) or equivalent design software.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Strong organizational and project management skills with attention to detail.
