Digital Marketing Specialist (Remote)

Digital Marketing Specialist | YS Group (Barnala) – Punjab | India

Job Description: Online Digital Marketing Expert (Work from Home)

Location: YS Group of Institutes, Punjab
Position Type: Full-time

About the Organization:
YS Group of Institutes is a renowned, well-established, and leading education group in Punjab, committed to excellence in academics and holistic development. We are looking for a creative and driven Online Digital Marketing Expert to join our team and enhance our digital outreach.

Key Responsibilities:

• Digital Marketing Strategy and Execution:
• Plan, design, and execute comprehensive digital marketing campaigns for the institution.
• Strategize and manage content for various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• WhatsApp Community Management:
• Develop and implement strategies to grow and engage WhatsApp communities effectively.
• Share regular updates, polls, and engagement activities to maintain active participation.
• Social Media Planning and Engagement:
• Create and execute monthly social media calendars aligned with institutional goals.
• Monitor and analyze engagement metrics to optimize content for better performance.
• Design and post engaging stories, reels, and updates to enhance online visibility.
• Content Creation and Collaboration:
• Collaborate with graphic designers to get relevant and creative posts designed for various platforms.
• Ensure all content aligns with the brand’s tone, objectives, and audience preferences.
• Data Analytics and Reporting:
• Track and report the performance of digital campaigns and social media initiatives.
• Provide insights and recommendations for improvement based on analytics.
• Market Trends and Innovation:
• Stay updated with the latest trends in digital marketing and implement innovative strategies to stay ahead in the education sector.
• Brand Representation:
• Act as the digital face of YS Group, ensuring consistent messaging and quality representation across all online platforms.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Digital Media, or related field.
• Proven experience in digital marketing and social media management, preferably in the education sector.
• Proficiency in tools like Canva, Adobe Suite, and social media management platforms (e.g., Hootsuite, Buffer).
• Strong understanding of analytics tools like Google Analytics and Meta Business Suite.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for design and detail.
• Ability to manage multiple projects and meet deadlines effectively.

Why Join YS Group?

• Be part of a progressive and innovative team in the education industry.
• Opportunity to shape the digital presence of a prestigious educational institution.
• Competitive compensation and a supportive work environment.

Job Types: Full-time, Freelance

Pay: ₹15,000.00 – ₹20,000.00 per month

Benefits:

• Work from home

Schedule:

• Day shift

Ability to commute/relocate:

• Barnala – 148101, Punjab: Reliably commute or planning to relocate before starting work (Required)

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home