Digital Marketing Specialist (Remote)

Digital Marketing Specialist | Elevation Recruitment Group | UK

Role: Paid Media Specialist-  West Yorkshire    

Salary: £38000-£43000K  per annum DOE

Hours: 9am-5:30pm Monday Friday

Benefits:

Remote working/ hybrid working
Westfield Mosaic Health Plan
Private medical health insurance scheme
Death in service benefit x4 salary
Royal London Pension Scheme
Electric vehicle salary sacrifice scheme
Employee assistance program
Company maternity pay & paternity pay
Employee referral bonus scheme
Company sick pay
Position Overview:

Elevation Recruitment are excited to be exclusively recruiting for a Software company.

Planning and delivery of international paid media strategy across all markets that our client serves. This role works within the Demand Generation Centre of Excellence (CoE) and is supported by the other CoEs. The primary goal of this role is to positively impact sales pipeline, by both contributing to the process of generating Sales Accepted Leads (SALs) as well as influencing existing sales opportunities. This will be achieved by generating hot and warm leads (contact details of relevant person – this could be a demo request or whitepaper download for example) across all paid media channels i.e. Search, display and LinkedIn.

Responsibilities:

Analyse, manage and optimise paid media channels and campaigns- search, display and LinkedIn.
Channel strategy- – balance of spend across channel mix, considering time of day, device, network, audience profile etc. per campaign and search term.
Search – delivery, management and optimization of new and existing campaigns.
Display (discovery and remarketing) – delivery, management and optimisation of new and existing campaigns.
LinkedIn – audience identification, delivery, management and optimisation of new and existing campaigns.
Content delivery – create high level content plan; brief content requirements into relevant team, manage the translation process; build and deploy campaigns across media channels; ongoing review and optimisation thereafter.
Budget management.
Paid media trends and evolving strategies.
Measurable targets:

Lead volume and conversion rates.
SAL volume and quality from paid.
Paid media impact on marketing pipeline.
Cost per lead.
Clickthrough rates.
Cost per click.
Skills and Qualifications:

Minimum 3 years in a similar role.
Commercially/pipeline focused – ability to work within budgets and optimise activity to yield best ROI.
Sound understanding of international paid media and broader digital marketing strategies.
Competence with media platforms Google Adwords, Bing Ads and LinkedIn campaign manager.
Highly motivated and results driven, able to work to deadlines, prioritise and manage time effectively, and manage stakeholder expectations.
Confident and self-starting, with the ability to work on own initiative, with a proactive ‘can-do’ attitude.

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