Digital Marketing Specialist (Remote)

Digital Marketing Specialist will focus on enhancing the company’s online presence through SEM/SEO optimization, content creation, executing campaigns on digital marketing platforms for NATEK on group level. The ideal candidate has a solid understanding of SEM/SEO, work experience with Google Ads, and a solid understanding of analytics tools (Google Analytics) to measure and optimize performance. S/he can demonstrate experience with current digital marketing practices across multiple channels and platforms and support fast-growing business while engaging with new creative projects. S/he is comfortable in a high-performing, target-driven environment with strong commitment to quality.The role is at group level and consolidates company’s strategy within all subsidiaries in Bulgaria, Czech Republic, Poland and Slovakia.

Your Responsibilities

• Execute and optimize SEO and SEM strategies to improve NATEK website search rankings, drive organic traffic, and maximize visibility through paid campaigns
• Create, edit, and manage engaging website content, ensuring timely updates and relevancy.
• Monitor website and campaign performance, identify trends working with CMS systems to ensure user-friendly updates and suggest improvements.
• Plan, execute, and refine Google Ads campaigns to align with business objectives.
• Provide support in implementing best practices for paid search campaigns and integrating them with overall marketing strategies.
• Participating in identifying and assessing new digital marketing tools for IT business
• Support other digital and marketing efforts and projects as required
• Monitoring digital performance and reporting on results

Our Requirements

• MA/MS degree with proven experience in marketing and/or communication
• 4+ years of experience in executing SEM/SEO strategies and Google campaigns
• Working knowledge of Google Analytics and other performance tracking tools.
• Proficiency in content creation and CMS systems.Understanding of digital marketing, website management and familiarity with social media platforms and algorithms
• Experience in managing and increasing conversions in online channels
• Strong written and verbal communication skills in English
• Analytical mindset with attention to detail and a results-driven approach
• Experience with UI/UX design and B2B marketing and interest in IT-related fields will be a plus
• Proficient computer skills, including O365 and other related applications

Benefits

• Internal Mobility Program – enjoy many opportunities for career growth, job rotations, diversity of projects & technologies
• Referral Program – enjoy cooperation with your colleagues and get a bonus
• 5/10 Years NATEK Club – we offer long-term cooperation and celebrate each fifth-year cooperation anniversary with gifts
• NATEK CSR Events & team buildings – enjoy our values: accountability, partnership and expertise and #workITwithus
• Cafeteria
• Medical Healthcare
• Multisport Club Card
• Technical and Personal training
• Language courses

Additionally only for CoW:

• Life insurance
• Bonuses for Personal Events
• Day off for volunteering