Digital Marketing Specialist (Remote)

Salary: R 30 000.00 to R 35 000.00 CTC per month (depending on experience)

Location: South Africa – fully remote for UK-based startup

Nice to know: Huge opportunity for growth within the company

Overview:

A pioneering AI-powered photography company with ambitious expansion plans is seeking a Digital Marketing Specialist to join their dynamic team. This role presents an exceptional opportunity to shape and drive the digital presence of a cutting-edge brand in the baby and family photography space. As they expand across multiple brands and sectors, the successful candidate will have the unique opportunity to build and lead digital strategies from the ground up, making this ideal for a strategic thinker who thrives on creating impactful digital experiences that resonate with parents and families.

Duties and Responsibilities:

• Develop and execute comprehensive social media and digital growth strategies aligned with business objectives across multiple brands
• Lead content creation and community management across all social platforms, with a focus on authentic storytelling and engagement
• Design and implement full-funnel digital marketing campaigns, including paid social, Google Ads, and email marketing flows
• Manage and mentor a junior team member focused on community engagement and social media management
• Oversee influencer partnerships and relationship management to drive authentic content creation at scale
• Optimize website performance (WordPress) for user experience, conversions, and SEO
• Conduct social listening and market research to identify growth opportunities and customer insights
• Drive e-commerce optimization and conversion rate improvements
• Identify and prioritize target markets and customer segments to accelerate revenue growth
• Take ownership of additional marketing and growth initiatives as the business expands
• Build and maintain relationships with stakeholders across creative, technical, and business teams

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field
• 3+ years of experience in digital marketing and social media management
• Proven track record in driving growth through paid and organic social media channels
• Demonstrated expertise in Meta platforms and Google Ads
• Strong understanding of e-commerce principles and conversion optimization
• Experience with WordPress management and basic technical optimization
• Proficiency in content creation tools (Canva, Adobe Suite)
• Deep understanding of Western market consumer behavior and digital trends
• Excellent analytical skills with experience in campaign optimization and ROI analysis
• Experience working with international teams and managing remote relationships

Desired Skills:

• Experience in the family, parenting, or lifestyle sectors
• Background in building communities and engaging with parent demographics
• Knowledge of email marketing automation and flow optimization
• Demonstrated ability to scale social media presence from the ground up
• Experience in managing marketing budgets and proving ROI
• Strong analytical capabilities with experience in A/B testing and performance optimization

Please note: Due to the high volume of applications, we will only be able to contact those candidates who have been selected for further consideration. If you do not hear from us within a week, please consider your application unsuccessful on this occasion. We value your interest in the role and wish you the best of luck in your job search.