Digital Marketing Specialist (Remote)

Nautical Staffing is looking for an experienced, strategic, and analytical Digital Marketing Specialist for our US-based client in the moving and storage industry.

Responsibilities:

• Search Engine Optimization (SEO):

– Conduct keyword research and implement on-page and off-page SEO strategies.

– Optimize website content, meta tags, and URLs to improve search engine rankings.

– Monitor and analyze website traffic, search rankings, and user engagement.

– Develop and execute link-building strategies to enhance domain authority.

• Search Engine Marketing (SEM):

– Plan, execute, and optimize paid search campaigns on Google and Facebook.

– Conduct A/B testing on ad copy, landing pages, and bidding strategies to maximize ROI.

– Manage budget allocation, bid strategies, and performance metrics to achieve goals.

– Monitor trends, competitors, and best practices to stay ahead in the SEM landscape.

• Content Creation:

– Develop and manage content for the company’s website, blog, social media channels, and other digital platforms.

– Collaborate with the content team to create engaging multimedia content (e.g., videos, infographics).

– Ensure all content aligns with the brand voice, SEO best practices, and marketing objectives.

• Social Media Management:

– Develop and implement social media strategies to increase brand awareness and engagement.

– Manage social media accounts, create and schedule posts, and interact with followers.

– Track and report on social media performance, adjusting strategies as needed.

• Lead Generation and Demand Creation:

– Develop and execute targeted digital campaigns to generate leads and drive demand.

– Utilize customer data and analytics to identify opportunities for lead nurturing and conversion.

– Collaborate with sales teams to align digital marketing efforts with business goals.

• Analytics and Reporting:

– Monitor and report on key performance indicators (KPIs) across all digital marketing channels.

– Use data-driven insights to refine marketing strategies and improve performance.

– Prepare regular reports for senior management, highlighting successes and areas for improvement.

Qualifications:

• Minimum 4 years of experience in comprehensive digital marketing, especially SEO and SEM

• Proven track record in executing and managing successful digital marketing campaigns

• Proficiency in digital marketing tools, such as Google Ads, Google Analytics, etc.

• Must be knowledgeable in WordPress

• Strong understanding of digital marketing trends and best practices

• Excellent communication and presentation skills

• Must be a creative yet strategic thinker

• Must be willing to work full-time during PH day time

• Must be willing to occasionally meet with the team during US business hours

Rate: $1,300/Month + $36 Monthly stipend