Digital Marketing Specialist (Remote)

About InvestMates

InvestMates is the AI powered digital platform to manage wealth across the globe. With the Unified Wealth Dashboard, InvestMates lets investors manage all their family investments at one place and grow their wealth.

We offer advanced analytics and actionable insights to make smarter decisions to reach their financial goals. InvestMates ensures the cross-border taxation and financial compliance are expertly handled. It’s like having a private wealth manager on speed-dial – minus the high fees.

Our mission is to make wealth management accessible, transparent, and affordable for Indians globally. Our values drive us towards our ultimate goal – World’s most trusted wealth management platform.

About the Role

InvestMates is a dynamic startup who established its Indian market and is now expanding globally. This is going to be an amazing opportunity and you will be involved in all aspects of development for an exciting next gen platform for global consumers, from conception to a finished product enjoyed by people around the world. Seeking a talented Digital Marketing Manager to join our start-up and grow into a leadership role.

Key Responsibilities:

● Develop and execute marketing strategies to promote InvestMates’ app features and

services.

● Collaborate with product teams to understand new features and effectively

communicate their benefits to users.

● Create compelling campaigns to drive user engagement, retention, and acquisition.

● Plan, manage, and optimize paid marketing campaigns across platforms like Google

Ads, Meta Ads, and others.

● Analyze campaign performance and make data-driven decisions to maximize ROI

and user growth.

● Manage budgets effectively to achieve marketing goals.

● Ensure all marketing initiatives align with basic SEO principles.

● Coordinate with content teams to create search-optimized materials.

● Monitor website performance using tools like Google Analytics and SEMrush.

● Track KPIs, create reports, and present insights to stakeholders.

● Use analytics tools to monitor performance and recommend improvements.

● Work closely with the content, design, and development teams to align digital

marketing efforts.

● Partner with sales and customer success teams to integrate feedback into

campaigns.

Required Qualifications:

● Bachelor’s degree in Marketing, Business, or a related field.

● Proven 3–5 years of experience in digital marketing, with expertise in product and

performance marketing.

● Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, and

analytics platforms.

● Basic understanding of SEO principles and keyword optimization.

● Strong analytical skills and ability to interpret marketing data to improve strategies.

● Excellent communication and project management skills.

Preferred Qualifications:

● Experience in app-based product marketing or fintech platforms.

● Familiarity with tools like SEMrush, Ahrefs, and Hotjar.

● Certification in Google Ads or Digital Marketing.

● Knowledge of A/B testing and conversion rate optimization (CRO).

● Experience in managing multi-channel campaigns in fast-paced environments.