Digital Marketing Specialist (Remote)

Company Description

Weave Asia is a Design and Digital Marketing Agency located in Singapore & Malaysia. Our services include Strategy Consulting, Creative Design, Digital Marketing, and Training. We use a holistic approach to help our clients achieve their business needs through selected channels and resources that include Banner Advertising, SEO, Search Engine Marketing, and Content Marketing.

Job Description

• Proven experience as a digital marketing specialist or similar role

• Thorough understanding of digital marketing elements (Digital marketing such as SEO/Social media and Paid Ads (Google Ads, Meta Ads, LinkedIn Ads & TikTok Ads)

• Demonstrable experience in marketing data analytics and tools

• Solid computer skills, including Google Business Suite and digital marketing applications (Web analytics, Google Adwords etc.)

• Well-organized and detail-oriented

• Exceptional communication and writing skills

Role:

• Develop and implement a digital marketing strategy
• Hands-on on-page optimisation for our websites
• SEO strategy and implementation
• Keywords research and blog articles writing for SEO ranking
• Managing Search Engine Marketing campaigns
• Planning Social Media content pillars and social media content calendar
• Crafting of social media posts on various social media platforms
• Familiar with video editing tools for social media purposes
• Reporting and analytics of campaign performance

Digital Marketing Specialist duties and responsibilities

• Developing and implementing a digital marketing strategy
• Creating visual concepts for promotional activities
• Managing the digital marketing calendar
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance
• Creating and updating digital marketing reports
• Overseeing the digital marketing budget
• Minimum of a Bachelor’s Degree in Marketing or similar field
• Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
• Experience with Google Ads and Google Analytics
• Knowledge of wordpress content management systems
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines