Digital Marketing Specialist Wfh (Remote)

We are on the lookout for a dynamic Digital Marketing Specialist to join our remote team, dedicated to crafting impactful digital campaigns that drive results. In this role, you will be responsible for managing and optimizing online marketing efforts across diverse platforms while aiding in the development of innovative digital products for both B2B and B2C segments. Your in-depth knowledge of e-commerce solutions, particularly with Shopify, will play a crucial role in our success.

Key Responsibilities

• Develop and implement comprehensive paid and organic content strategies across platforms including Google Ads, Facebook/Instagram (Meta), TikTok, and Pinterest.
• Optimize advertising campaigns utilizing tools like Google AdWords, GA4, and Meta Ads Manager.
• Effectively manage and allocate substantial marketing budgets to maximize campaign impact.
• Create and enhance custom audiences leveraging first- and third-party data to achieve targeted outcomes.
• Conduct A/B testing to refine campaign performance, enhance creative elements, and increase engagement.
• Deliver thorough reporting on campaign performance, analyze metrics, and provide actionable insights for enhancement.
• Present campaign results and strategic insights to clients, ensuring transparent and effective communication.
• Contribute to new business proposals by showcasing innovative digital strategies and successful case studies.
• Stay abreast of digital marketing trends and platform advancements to maintain a competitive edge.
• Collaborate with cross-functional teams to create cutting-edge digital products tailored to the needs of both B2B and B2C clients.
• Utilize your expertise in e-commerce platforms, especially Shopify, to elevate campaigns and enhance customer experiences.
• Continuously identify opportunities for innovation and improvement in campaign ROI, ensuring efficient budget use.

Required Skills

• Bachelor’s degree in marketing, advertising, business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a concentration on both paid and organic strategies.
• Preferred certifications in Google Ads, GA4, or Meta Ads.
• Proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Ads, Instagram, TikTok, and Pinterest.
• Expertise in managing substantial budgets and optimizing spend across marketing campaigns.
• Strong background in audience segmentation and custom audience development.
• Practical experience with A/B testing and data-driven campaign optimization.
• Exceptional analytical abilities to interpret complex data into actionable strategies.
• Experience in developing digital products for both B2B and B2C sectors.
• Deep understanding of e-commerce platforms, particularly Shopify, with experience in campaign optimization for online retailers.
• Excellent reporting capabilities with the aptitude to present data and strategy insights clearly to stakeholders.
• Strong communication skills and a proven track record of articulating digital strategies to clients and stakeholders.
• Demonstrated success in pitching and securing new business through strategic digital solutions.
• Strong project management skills with the ability to work autonomously in a remote setting.

Career Growth Opportunities

We are committed to your professional development and provide ample opportunities for you to advance your career within the digital marketing and product development sectors.

Company Culture And Values

Our organization promotes a flexible and supportive remote work environment that emphasizes innovation and collaboration. We celebrate diverse perspectives and encourage creative thinking, allowing you to thrive as a part of our team.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including medical, dental, vision, 401(k) with matching, and paid vacation.
• Wellness programs and opportunities for remote work in a dynamic and flexible environment.

Employment Type: Full-Time