Digital Media Associate Manager (Remote)

Job Title: Digital Media Associate Manager

Reporting to: Senior Digital Manager

Basic Function: The Digital Media Associate Manager is responsible for managing and executing successful digital campaigns and generating creative digital content to support marketing activities and ecommerce growth across three beauty brands.

Accountabilities

• Digital Advertising: Responsible for planning, implementing, and optimizing digital advertising campaigns, including creative asset development and ad execution with agency.
• Email & SMS: Assist with managing email and SMS campaigns, including ideating content, copywriting, briefing designers for content creation, set up & execution in Klaviyo.
• Copywriting: Craft engaging content for digital campaigns, websites, and retailers that is on brand, speaks to consumers and creates results.
• Ecommerce Promotions: Work with the digital team to execute promotion campaigns that drive sales on two DTC ecommerce sites with a focus on email, copy and assets.
• TikTok Shop: Develop future launch plan for TikTok Shop and handle all ongoing shop management after launch, including products, promotions, and working with agencies and internal team on advertising and influencer support.
• Asset Management: Ensure all digital needs are covered by assisting the brand team with photoshoot planning and manage asset libraries on server and Salsify.

Principal Duties

Digital Advertising

• Work with agency partner to execute ads for digital campaigns.
• Collaborate with Senior Digital Manager and agency to develop campaigns to grow ecommerce business and support retailers.
• Collaborate with creative team to develop engaging and effective ad assets for Meta and Google advertising.
• Video asset creation with video editor consultant and assist with some video edits internally using video editing software.
• Monitor and evaluate results and trends to optimize performance of digital campaigns.

Email & SMS Marketing

• Manage execution of campaigns and flows in Klaviyo.
• Manage lists/segments and ideating plans to grow subscriber base.
• Plan campaign content including copywriting and briefing graphic designers.
• Further build programs to grow ecommerce sales with Senior Digital Manager and agency assistance.
• Develop clear and concise reporting dashboard and report results monthly.

Copywriting

• Maintain a consistent brand voice for each brand and further develop the brand personalities.
• Develop copy for retailers by adapt product copy provided by brand team and ensure it meets each specific retailer’s requirements.
• Write ad copy for digital advertising and leverage ad agency support for copywriting.
• Email campaign and flow copywriting with Senior Digital Manager and some agency help.
• Create impactful, concise SMS messages for The Hair Edit that convert.
• Assist Ecommerce Manager with website copy as needed such as landing page copy, banner copy or ensuring SEO agency blogs are in brand voice.

Ecommerce Promotions Campaigns

• Execute creative aspects of promotional campaigns.
• Write copy for promotional campaigns: email, banners, ads, etc.
• Brief designers to create assets.
• Set up and send promotional emails.

TikTok Shop

• Coordinate future plan for TikTok Shop launch for The Hair Edit.
• Ongoing management of TikTok Shop products, promotions, offers and supporting marketing.
• Manage related resources such as agencies and work with social team on influencer support.
• Monitor performance of TikTok shop and recommend improvements changes based on results and trends.

Asset Management

• Work with Ecommerce Manager to develop plan to leverage Salsify catalog to house copy for sales team and retailers.
• Assist with photoshoot planning to ensure digital needs are covered. Attend photoshoots as needed if Chicago based and not remote.
• Help keep server folders organized for internal and external partners.

Qualifications

• Bachelor’s degree in marketing or business. 3-5 years of related marketing and digital media management experience is required.
• Prior experience in beauty or fashion industry preferred. Strong affinity for beauty required.
• Demonstrated success in managing digital campaigns, generating digital content and copy writing.
• Experience managing agency resources and leading meetings.
• Solid experience with Klaviyo required, including hands on experience setting up campaigns, flows, and managing lists.
• Hands on experience with Meta Ads Manager required.
• Experience with video editing tools such as Premiere Pro and Premiere Rush a plus.
• Experience with Salsify preferred.
• Experience with Microsoft Office software products required.
• Excellent communicator and strong copywriting skills for campaigns, ads, email & websites.
• Works well independently, highly organized and strong multi-tasker.
• Resourceful and meets challenges proactively as a problem solver and critical thinker.
• Always up to date on the latest digital marketing trends, tools, and strategies.
• In-depth knowledge of digital marketing KPIs and ability to analyze data to make sound recommendations.
• Collaborates on team projects and manages digital project statuses in Monday.com.