Digital Strategist (Remote)

Digital Strategist | Colour Creative Persuasion | Worldwide

Job Title: Digital Strategist

Location: Canada. Remote or Hybrid, based on location. Eastern or Atlantic time zones preferred.

About Us:

Colour Media is a leading digital media agency specializing in healthcare and pharmaceutical marketing. We work with a diverse roster of clients in both the US and Canada, helping them reach and engage their target audiences through innovative, data-driven digital strategies. We are looking for a motivated, detail-oriented Digital Strategist to join our growing team and play a key role in delivering cutting-edge digital campaigns.

Position Overview:

We are seeking a motivated, detail-oriented Digital Strategist to join our growing team and play a key role in delivering cutting-edge digital campaigns.

As a Digital Strategist at Colour, you will work closely with our clients to develop, execute, and optimize integrated digital media strategies across a range of channels including SEM, programmatic, and social media. With a focus on healthcare and pharma marketing, you will leverage your knowledge of digital advertising to create impactful campaigns that drive results for our clients.

This role requires a combination of strategic thinking, hands-on digital campaign management, and client-facing account management. You will be responsible for overseeing the day-to-day execution of campaigns, ensuring that they align with client goals, and supporting the broader team in building and nurturing strong client relationships.

Key Responsibilities:Digital Strategy & Campaign Execution:

• Develop and implement data-driven digital marketing strategies across platforms such as SEM, programmatic, and social media (Facebook, LinkedIn, Twitter, etc.).
• Manage the planning, execution, and optimization of paid media campaigns, including keyword research, targeting, bidding strategies, and budget management.
• Analyze campaign performance data and generate insights to inform future strategies and optimizations.
• Conduct A/B testing and performance analysis to refine campaigns and improve ROI.

Client Account Management:

• Serve as a day-to-day point of contact for clients, managing communication and ensuring high levels of client satisfaction.
• Build strong, trust-based relationships with clients through regular updates, campaign reporting, and strategy recommendations.
• Coordinate project timelines, deliverables, and communication between clients, partner agencies, and internal teams to ensure projects are completed on time and within scope.

Reporting & Analytics:

• Provide clients with regular performance reports, highlighting key metrics, insights, and actionable recommendations for optimization.
• Monitor industry trends, digital marketing innovations, and platform changes to ensure the agency remains at the forefront of digital strategy in healthcare and pharma marketing.
• Use analytics tools (Google Analytics, Facebook Ads Manager, etc.) to track campaign performance and ROI, offering solutions for improvement as needed.

Collaboration & Teamwork:

• Work closely with internal teams to brainstorm, strategize, and develop creative assets that align with campaign goals.
• Assist senior strategists and account managers with the development of larger-scale campaigns and long-term strategy planning.

Qualifications:

• Experience: 1-2 years of experience in digital strategy, media planning, and execution within a digital media agency, with direct hands-on and in-platform experience managing SEM, programmatic, and social media advertising campaigns.
• Technical Skills: Familiarity with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn, DSPs, etc.), and tools like Google Analytics, SEMrush, or similar analytics tools.
• Communication Skills: Strong written and verbal communication skills, with the ability to present complex digital strategies and performance data to clients clearly and effectively. Experience with Excel/Google Sheets and presentation tools like Slides/Powerpoint is a must.
• Project Management: Experience with project management tools and processes, including the ability to manage multiple campaigns and clients simultaneously.
• Analytical Mindset: Strong analytical skills with the ability to interpret campaign data, identify trends, and make data-driven recommendations.
• Healthcare/Pharma Experience: Preferred but not required. Experience working with healthcare or pharmaceutical clients will be an asset.
• Education: A degree in Marketing, Communications, Business, or a related field is preferred.

Ok, those were all skill-based. Here’s a bit more about the type of person we’re looking for:

• You’re proactive
• You can work independently but you’re ultimately a team player
• You’re resourceful and able to execute
• You’re solution-oriented, even and especially, when under pressure
• You’re organized with high attention to detail
• You’re hungry, humble, honest, happy, smart, and driven to create something new

Benefits:

• Competitive salary and benefits with performance-based bonuses
• Flexible work hours and remote/hybrid options
• Professional development opportunities
• Collaborative, dynamic work environment

How to Apply:

Please submit your resume which outlines your experience in digital strategy and why you’re a good fit for the role, to careers@colour.ca

Job Type: Full-time

Pay: $50,000.00-$60,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Dental care
• Extended health care
• Flexible schedule
• Paid time off
• Work from home

Schedule:

• Monday to Friday

Application question(s):

• Do you live in the Eastern or Atlantic time zone, or are you comfortable working approx. 9:00am – 5:00pm Eastern time?

Experience:

• Google Marketing Platform: 1 year (preferred)
• Programmatic Advertising: 1 year (preferred)
• SEM: 1 year (preferred)
• Healthcare Marketing: 1 year (preferred)
• Digital Agency: 1 year (preferred)
• Paid Media Advertising: 1 year (required)

Work Location: Remote

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home