Digital Tagging Implementation Specialist (Remote)

Digital Tagging & Implementation Specialist

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

What you’ll be doing:

The Digital Tagging & Implementation Specialist plays a pivotal role in shaping exceptional online experiences for Virgin Australia customers by driving advanced digital analytics and tracking solutions. This dynamic position involves crafting and maintaining best-in-class tagging strategies, mastering coding best practices, and implementing sophisticated tracking systems across our digital platforms and direct sales channels. By ensuring seamless integration with marketing technologies and delivering accurate digital insights, this role empowers the business to elevate its customer experience and optimise its online presence.

You’ll be great in this role if you:

• Come with 5+ years of Digital Analytics and Tagging implementation experience working across client and/or agency side
• Technical experience in front-end development, and applying it to digital tagging, analytics tracking & experiment builds
• Have experience implementing 3rd party media/marketing tags via Tag Managers
• Understand coding and practical application of JavaScript & HTML in the context of web data ETL principles
• Are confident with designing & creating Data Layer requirements and specifications for implementation
• Experience in architecting how Marketing Technologies integrate with each other to enable optimisation & personalisation
• Enjoy deriving, documenting & conveying to stakeholders (non-technical/analytics) tagging & analytics tracking solutions
• Have a strong understanding of the current MarTech landscape and associated tools, platforms, and practices
• Understanding of Data Layer concepts & architecture, especially how it applies to tagging & tracking needs
• Understanding of experimentation, personalisation concepts & principles to creating engaging experiences
• Have experience in Tealium CDH (Tealium iQ, Tealium CDP) – desirable
• Know Adobe Experience Cloud (Analytics, Target, Tags/Launch, AEP) – desirable
• Can work with optimisation platforms (eg. Adobe Target) within CRO programmes – desirable
• Understand and have experience in tagging & analytics specific to ecommerce clients – desirable

What you’ll get from us:

We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you.