Direct Response Copywriter | Pearl Lemon | South Africa

About Pearl Lemon:At Pearl Lemon, we’re an award-winning SEO and digital marketing agency dedicated to helping businesses thrive in the digital landscape. Our team is passionate about crafting compelling content that drives results. We’re looking for a talented Direct Response Copywriter to join us and create persuasive copy that converts.

Job Description:

As a Direct Response Copywriter at Pearl Lemon, you will be responsible for developing engaging and high-converting copy across various platforms, including websites, email campaigns, landing pages, and social media. Your goal will be to create compelling narratives that drive action and generate leads for our clients.

Responsibilities:

• Craft Persuasive Copy: Write direct response copy that engages the target audience and encourages immediate action.
• Research and Understand Audience: Conduct thorough research to understand client offerings, target audiences, and market trends.
• Collaborate with Teams: Work closely with marketing, design, and sales teams to create cohesive campaigns that align with overall strategies.
• A/B Testing: Develop and test different copy variations to optimize performance and conversion rates.
• Analyze Performance: Monitor and analyze the effectiveness of copy through metrics and feedback, making adjustments as needed.
• Stay Updated: Keep up with industry trends and best practices in copywriting and digital marketing.

Qualifications:

• Proven Experience: Minimum 2 years of experience in direct response copywriting, preferably in a digital marketing context.
• Strong Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Understanding of Sales Psychology: Familiarity with direct response techniques and the ability to craft messages that resonate with target audiences.
• Digital Marketing Knowledge: Experience with SEO, email marketing, and social media marketing is a plus.
• Self-Motivated: Ability to work independently and manage multiple projects under tight deadlines.

What We Offer:

• Flexible Work Environment: Enjoy the benefits of remote work with a schedule that fits your lifestyle.
• Creative Freedom: Bring your ideas to life and have a direct impact on client success.
• Professional Growth: Access to ongoing training and development opportunities in a supportive environment.

How to Apply:

If you’re a passionate and results-driven copywriter ready to make an impact, we want to hear from you!

Job Type: Full-time

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home