Director Of Demand Generation (Remote)

Director Of Demand Generation | ContactPoint 360 |Canada

Director Of Demand Generation | ContactPoint 360 | Canada

About ContactPoint360:
ContactPoint360 is a leading global BPO focused on delivering exceptional customer experiences and tailored solutions to our clients across industries. We leverage cutting-edge technology and innovative strategies to drive client success, and we’re growing our team of talented professionals who thrive in a dynamic, growth-oriented environment.
Job Overview:
We’re seeking a tech-savvy, innovative Director of Demand Generation who is proficient in the latest AI tools and digital marketing techniques. This individual will play a key role in scaling our inbound marketing efforts, driving qualified lead generation, and improving overall marketing efficiency. If you’re a strategic thinker who loves blending technology with creative campaigns to deliver results, we’d love to meet you!
Responsibilities:

Demand Generation Strategy: Develop and execute data-driven demand generation strategies to attract, nurture, and convert high-quality leads. Emphasize AI-driven tools and techniques to enhance campaign performance.
Campaign Development: Lead the creation of multi-channel campaigns (including digital, content, social media, and email) to build brand awareness, drive engagement, and generate inbound interest.
Lead Generation & Nurturing: Implement AI-powered lead scoring and nurturing models to ensure leads are high quality and ready for handoff to sales.
Analytics & Optimization: Use AI tools and advanced analytics to monitor campaign effectiveness, optimize lead conversion rates, and deliver actionable insights for continuous improvement.
Cross-functional Collaboration: Work closely with sales and product teams to align demand generation efforts with target markets and refine lead qualification processes.
AI & Automation: Integrate AI tools to automate marketing processes, enhancing efficiency and allowing the team to focus on high-impact tasks.
Performance Reporting: Define KPIs for demand generation, track performance, and provide regular updates to the executive team, demonstrating clear ROI and value from campaigns.
Budget Management: Manage demand generation budgets effectively, ensuring all campaigns are optimized for cost-efficiency and impact.

Qualifications:

Experience: 7+ years in demand generation or growth marketing, ideally in a SaaS or tech-driven industry.
Technical Skills:
Expertise in AI marketing tools, automation platforms, and CRM systems (e.g., HubSpot, Marketo, Salesforce).
Strong knowledge of digital marketing best practices, data analysis, and inbound marketing strategies.
Ability to leverage AI-driven insights and tools to optimize campaign performance and team productivity.
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Mindset: Creative, analytical, and forward-thinking, with a passion for utilizing technology to solve complex marketing challenges.

Job Type: Full-time

Pay: Up to $140,000.00 per year

Benefits: