Director Of Marketing Communications (Remote)

You’re an experienced, hands-on marketing and communications leader with a passion for purpose-driven work. You have experience leading small teams, supporting sales, and overseeing internal and external communications with a focus on storytelling and brand oversight. Managing the full marketing and communications spectrum, with a track record of partnering closely with sales teams – you’re highly skilled at everything you do.

We’re thrilled to partner with our client, Elim Village, in their search for a Director of Marketing and Communications. In this position, you will lead marketing, communications and sales teams. This includes planning, organizing, coordinating, and managing all marketing, brand and internal/external communications, including the website, social media platforms, newsletter, and public relations.

About Elim Village

Elim Village operates two exceptional aging-in-place communities for older adults. Their retirement villages are located in Surrey and Chilliwack, B.C., where over 1,000 seniors call Elim Village ‘home’. With over 500 employees, they offer a unique opportunity to be part of a not-for-profit organization founded on Christian principles and beliefs, which pursues the highest standards in professionalism and care.

About The Workplace

This is a full-time role that requires working weekly from both the Surrey and Chilliwack campuses, with some flexibility to work from home.

About The Role

• Provide strategic oversight to the marketing, communications, brand and sales teams.
• Develop effective strategies to establish, promote and maintain Elim’s brand and image within the Senior Living space
• Lead, create, implement and evaluate the school’s strategic and tactical communications
• Design and develop data-driven marketing strategies based on current market research and trends.
• Help determine the feasibility of new or existing development projects
• Develop and promote initiatives ensuring consistency with the Elim brand and organizational goals
• Ensures all program and service offering of Elim are consistent from a brand perspective
• Works with the marketing team to review and adjust ongoing marketing activities as needed
• Direct input into Life Leases; disclosure documentation, sales, reseal, and pricing
• Actively involved in designing, determine, coordinating, and achieving results with marketing policies, procedures, strategies and their execution.
• Manages all aspects of strategic public and community relations related to marketing such as:

• Media Relations
• Publications
• Advertising

Works with the CEO to establish key public relations strategic goals of ElimProvides input into upcoming construction from a marketing perspectiveBe a positive contributor to senior management team meetings.The salary range for this role is $100,000 – $120,000, along with extended benefits, four weeks of vacation, paid sick time, RRSP employer contribution program, and more.

About You

• 5+ years of marketing and communications experience
• 3+ years of direct team leadership experience in marketing and/or communications
• Bachelor’s degree in business, Marketing, Communications or a related field
• Thorough knowledge of both internal and external communications, and brand marketing.
• Demonstrated leadership and team-building skills, including experience in setting goals, motivating, leading, evaluating and developing a small team of professionals.
• Strong organizational, self-management and collaboration skills to execute cross-functional communication programs to a high standard.
• Exceptional verbal and written communication skills.
• Experience interacting with senior-level business and community leaders.
• Knowledge and understanding of the Senior Living or Non-profit industries is an asset.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a marketing recruitment agency that connects companies with marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to find best-in-class talent for each search.

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