Director Of Marketing (Remote)

Director Of Marketing | SkyShowtime | Poland

Description

SkyShowtime is seeking a dynamic and strategic Director of Marketing tolead the marketing efforts in Poland. The role involves crafting andexecuting a comprehensive marketing strategy to drive brand awareness,customer acquisition, and retention in a competitive media landscape....

Director Of Marketing | SkyShowtime | Poland

Description

SkyShowtime is seeking a dynamic and strategic Director of Marketing to lead the marketing efforts in Poland. The role involves crafting and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and retention in a competitive media landscape.

As the Director of Marketing for Poland, you will collaborate with regional and global teams to deliver innovative campaigns that resonate with local audiences and align with the company’s objectives. This role requires a deep understanding of the Polish media market, consumer behaviour, and digital marketing trends.

Key Responsibilities

Develop and Execute Marketing Strategy: Design and implement a localised marketing strategy that aligns with SkyShowtime’s brand vision and business goals, driving market penetration and growth in Poland.
Brand Management: Build and enhance SkyShowtime’s brand presence in Poland, ensuring consistent messaging and a strong value proposition across all platforms and touchpoints.
Campaign Management: Lead the planning, execution, and analysis of marketing campaigns across digital, social, traditional media, and partnerships, ensuring maximum reach and ROI.
Team Leadership: Manage and foster a collaborative environment to drive creativity and performance. Work closely with internal teams (Content, Editorial, Product, Social, Partnerships, and PR) and external partners (media and creative agencies) to ensure alignment on goals and successful campaign execution.
Market Research & Consumer Insights: Monitor market trends, competitor activity, and consumer insights to inform marketing strategies and adapt campaigns to changing market conditions.
Budget Management: Oversee the marketing budget for Poland, ensuring efficient allocation of resources to maximise impact and results.
Performance Tracking & Reporting: Analyse campaign performance and key marketing metrics, providing regular reports to regional and global leadership and making data-driven decisions for continuous improvement.

Skills, Knowledge and Expertise

Marketing experience within a leadership role and a high-growth media/entertainment, streaming, or digital platform company. Proven success in managing international marketing campaigns in Poland.
In-depth knowledge of the Polish media, entertainment, and digital landscape. Familiarity with consumer behaviour, local trends, and market dynamics.
Strong leadership skills with the ability to motivate and lead a team. Experience working cross-functionally in a matrixed organisation.
Data-driven with a strong grasp of marketing analytics, KPIs, and performance metrics.
Ability to think outside the box and develop innovative, engaging marketing campaigns that resonate with diverse audiences.
Deep understanding of digital marketing channels, including social media, search, programmatic, influencers, and content marketing.
Fluent in Polish and English, both written and spoken.

About SkyShowtime

SkyShowtime is Europe’s newest streaming service. A joint venture of Comcast and Paramount Global, SkyShowtime brings together the best of Hollywood and local entertainment in one place.

From movies, and original series from the iconic brands of Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios, and Peacock to SkyShowtime Original series, SkyShowtime is Europe’s new home for premium entertainment.

Launched across all of its markets in 2023, SkyShowtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. It is available through select television providers in some markets and across Amazon Fire TV (selected markets), Android devices, Android TV, Apple iOS, tvOS, Google Chromecast, LG connected TVs, Samsung Smart TVs, and through its website www.skyshowtime.com.

We continue to build a team of values-led people leaders who understand the power of creativity and shared responsibility, a team that is restless and relentless in seeking new ways to improve and win. This is an incredible opportunity to build a business from the ground up in an open, diverse, and inclusive environment.