Role Type

This is a full-time, contract position.

Role Description

The digital marketing strategist is responsible for ongoing analysis, setting digital marketing strategy, and overseeing the execution of strategy on behalf of our clients. On occasion, the strategist will help with execution and will regularly speak with clients regarding our approach and specific strategic recommendations.

They will work closely with the project manager to ensure that work is moving through the pipeline and is communicated to our clients every week.

Responsibilities

• Client Communication (video conferencing, email & Loom)
• Client Strategy
• Understand client initiatives and goals.
• Analyze clients’ marketing plans and set digital marketing strategies to better connect clients with their audience and grow revenue.
• Pitch fresh and innovative ideas to clients.
• Oversee Marketing Specialists
• Perform quality control and provide feedback to team on how to improve output
• Meet regularly with team members to track and discuss progress toward each client’s goals.
• Train team members on channel strategy and how each channel works together to drive growth.
• Ensure specialists are following process and reviewing/updating on a regular basis.
• Build and maintain good relationships with team members
• Personal education
• Expand knowledge of digital marketing principles by certifying (and recertifying each year) in the following areas:
• Google Analytics (GA4)
• Meta Blueprint
• Google Ads
• Pinterest Academy
• Internal & External Report Creation

Required Skills

• Native-level fluency in written and spoken English
• Results & deadline driven
• Excellent written & verbal communication
• Proven track record of delivering year-over-year growth for ecommerce brands
• Thorough understanding of how all marketing channels work together to drive growth
• Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.)
• Being personable – able to build relationships with client and team members
• Strong presentation skills
• Able to manage the workload independently

Experience

• Minimum of 4 years of digital marketing experience
• Minimum of 3 years working on ecommerce brands
• Minimum of 2 years of Google Analytics experience
• Must be GA4 Certified before beginning engagement
• High-level understanding of Google Ads, Meta Ads, SEO, Email Marketing, SMS Marketing & Shopify
• Minimum of 2 years experience working remotely.

Communication Expectations

• Communication will take place primarily through email video conferences (Google Meet), email, and Google Chat.
• Be available from 9-5pm Mountain Standard Time.