Ecommerce Product Content Writer (Remote)

Ecommerce Product Content Writer | HORECASTORE | Worldwide

Job description

We are looking for a detail-oriented and creative Ecommerce Product Content Writer to join our team. In this role, you will be responsible for writing compelling, accurate, and engaging product descriptions and content for our ecommerce platform. You will work closely with the marketing, product, and design teams to ensure product information is optimized for SEO, persuasive for customers, and consistent with our brand voice.

Key Responsibilities:

Product Description Writing:

• Write clear, concise, and compelling product descriptions that highlight the features, benefits, and unique selling points (USPs) of each product.
• Ensure that all product information is accurate, up-to-date, and reflects the brand’s tone and messaging.
• Craft creative and persuasive copy that speaks directly to the target audience, enhancing the customer’s shopping experience and driving conversions.

SEO Optimization:

• Conduct keyword research to optimize product descriptions, category pages, and other ecommerce content for search engines.
• Integrate relevant keywords in a natural, non-spammy way to improve search engine rankings and visibility.
• Ensure product pages are optimized for on-page SEO factors, such as meta tags, headers, and alt text for images.

Content Strategy and Coordination:

• Work with the marketing and ecommerce teams to develop content strategies that align with business goals, seasonal promotions, and product launches.
• Ensure consistency in voice, tone, and messaging across all product content and other marketing materials.
• Collaborate with product managers and the creative team to gather information about product features, specifications, and other details.

Product Categorization & Information Management:

• Organize and manage product data, ensuring it is categorized correctly and displayed properly on the ecommerce site.
• Ensure that product attributes, such as size, color, material, and specifications, are listed clearly and accurately.

Content Proofreading & Editing:

• Proofread and edit product descriptions and content to ensure accuracy, clarity, and grammatical correctness.
• Maintain high standards of content quality and consistency throughout the product catalog.

Customer-Focused Content:

• Write engaging content that speaks to customer needs, pain points, and interests, emphasizing the benefits and value of products.
• Anticipate questions or concerns customers might have about a product and proactively address them in product copy.

Product Launches & Campaigns:

• Create compelling product content for new product launches, promotional campaigns, and seasonal marketing efforts.
• Assist in writing content for email marketing, product newsletters, and social media, ensuring consistency with product pages.

Competitor & Market Research:

• Stay updated on industry trends, competitor offerings, and best practices for ecommerce content.
• Research competitor product pages and identify opportunities to improve product content and presentation.

Pay: ₹15,000.00 – ₹20,000.00 per month

Job Type: Full-time

Benefits:

• Flexible schedule
• Health insurance

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Required)

Experience:

• Content writing: 3 years (Required)

Language:

• English (Required)

Work Location: Remote

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home