Educational Content Lead Spag Content And Apps (Remote)

Location: UK

Annual Salary: £30,000

Hours of work: 37.5

Contract: Permanent

Line Manager: Sofija Gajski-Kajfes

Recruiter: Claire Bonnett

Ongoing projects/how you’ll spend your day:

Competitor and Market Monitoring

• Perform daily or weekly horizon scanning of competitor movements in the SPaG landscape and take action as needed.

• Stay updated with all relevant guidance and spot opportunities through monitoring competitors and government updates specific to language education.

Innovation and Idea Generation

• Identify and develop unmissable (“brickwall”) opportunities related to Twinkl’s SPaG content and spelling apps.

• Generate big ideas to solve customer pain points.
• Drive the development of new content and features for Twinkl’s SPaG content and spelling apps through the content roadmap/app development roadmap.

Research and Guidance

• Stay updated on current research in language education and filter relevant findings to the teams.

• Support production and development teams with up-to-date guidance specifically for Twinkl’s SPaG content and spelling app development.

Strategy and Prioritisation

• Create and execute annual business strategies for Twinkl’s SPaG content and spelling appsw.

• Decide on current and future priorities based on business strategies.

• Create the right content at the right time, clearly communicating resource priorities to the production team.

Collaboration and Communication

• Work collaboratively with other ECLs to ensure a cohesive approach to SPaG content and resources across the collection.

• Liaise with other teams and key stakeholders (e.g., marketing, product) to organise, communicate, and promote SPaG content and spelling apps.

• Execute a content linking strategy to ensure a seamless user journey through SPaG content and tools.

Performance and Insights

• Share successes and opportunities for improvement specific to SPaG content and spelling apps.

• Gather insights from various sources (e.g., Tableau, social media, email) to inform decisions and identify new opportunities for SPaG resources.

• Be responsible for the success of SPaG content lines and spelling apps.

To succeed in the role, you will:

• Be deeply passionate about SPaG and language education, with a strong commitment to improving literacy.

• Have strong strategic planning skills to set priorities and execute annual business strategies for SPaG content.
• Possess a creative mindset to generate innovative ideas and drive content creation through the content roadmap.

• Be proficient in gathering and analysing insights from sources such as Tableau, social media, email, and marketing engagement to inform SPaG content decisions.

• Liaise effectively with other teams and key stakeholders to organise, communicate, and promote your content.

In this role, you will learn:

• Agile Working Practices

• Data Analysis and Decision Making
• Customer Experience and Engagement
• Content Management and Strategy

• Market Research and Competitive Analysis

You’ll work with:

• Other ECLs, customer-facing teams and key areas of the business

• Education Category Managers on the top level strategy for the area
• Your production team of Content Writers, Editors, Designers and Illustrators

• Production managers and team leaders

We’re interested in anyone who meets a combination of the following:

• 5 years teaching experience

• Thorough and up-to-date knowledge of key strategies and policy drivers within the English education system
• Experience of delivering projects; from ideation through to completion
• Be an effective listener and communicator
• Ability to spot trends and be comfortable acting upon them
• Is organised, able to work to deadlines and manages time effectively

• Essential for remote working you will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check.

KPIs

• Generate one new idea for SPaG per month.

• Achieve 100% of roadmap smart goals per month.

• Ensure SPaG content lines and apps meet financial and usage targets

• Ensure SPaG content lines and apps achieve an NPS (customer feedback score) of +80 monthly.

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 – Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a “Me” day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation – cycle-to-work scheme
• Long-term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave