Email Marketing Executive (Remote)

Email Marketing Executive | Ultracures Technologies Pvt Ltd |Worldwide

About Ultracures :

Ultracures is an innovative software development company . Our missionis to enhance business growth with innovative ideas, reliable solution anddevelopment to provide best IT solution to our customer .

Role and Responsibilities :

Email Marketing Executive | Ultracures Technologies Pvt Ltd | Worldwide

About Ultracures :

Ultracures is an innovative software development company . Our mission is to enhance business growth with innovative ideas, reliable solution and development to provide best IT solution to our customer .

Role and Responsibilities :

As an Email Marketing , you will be responsible for planning, executing, and optimizing targeted email campaigns that engage potential clients and drive lead generation. Your goal will be to increase brand awareness, nurture leads, and promote the company’s IT services and software solutions through strategic email marketing efforts.

Key Responsibilities:

Campaign Strategy and Planning: Develop and implement a comprehensive email marketing strategy focused on generating qualified leads for IT services and software solutions. Collaborate with the sales and marketing teams to understand target audience segments and develop tailored messaging for each segment.
Content Creation and Personalization: Create engaging email content, including subject lines, body copy, and CTAs, that resonates with various audience segments within the IT services and software sector.
Personalize email campaigns to align with recipients’ preferences, pain points, and needs.
Email List Management: Maintain and segment email lists based on industry, previous interactions, and lead behavior to ensure targeted and relevant communication.
Implement best practices for list hygiene to optimize deliverability and engagement.
Automation and Workflow Development: Set up and manage email automation workflows for lead nurturing, such as welcome sequences, follow-up series, and re-engagement campaigns.Work with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce, or Mailchimp) to streamline campaign execution.
Performance Tracking and Optimization
Monitor and analyze key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates.
Conduct A/B testing to optimize subject lines, content, and CTAs for improved engagement and lead conversion.
Compliance and Best Practices
Ensure all email campaigns comply with GDPR, CAN-SPAM, and other data privacy regulations.
Stay updated on email marketing trends and industry standards to continually improve campaign performance.
Market and Competitor Analysis
Conduct research on target industries, competitors, and emerging trends in IT services and software to inform content and outreach strategies.
Identify pain points and opportunities in the IT sector to craft compelling email narratives.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in email marketing, preferably with a focus on IT services or software lead generation.
Proficiency in email marketing and CRM software such as Mailchimp, HubSpot, Salesforce, etc.
Strong understanding of email marketing metrics and lead generation strategies.
Excellent written communication skills and attention to detail.
Analytical mindset with the ability to make data-driven decisions.
Knowledge of IT industry trends and a basic understanding of software/IT services is a plus.

Job Type: Full-time

Pay: ₹10,000.00 – ₹15,000.00 per month

Benefits: