Email Marketing Executive (Remote)

Company: Global eBrand

About Us: Global eBrand is a leading ecommerce company and a digital marketing agency. We are dedicated to providing our customers with exceptional products and services, leveraging innovative marketing strategies to drive growth and engagement. We are seeking a talented and motivated Email Ecommerce Marketing Specialist to join our dynamic marketing team.

Job Summary:

We are seeking an experienced Email Ecommerce Marketing Specialist to manage and optimize our customer engagement strategies across email platforms. You will play a key role in building personalized campaigns, driving conversions, and enhancing customer loyalty through tailored messaging. This role requires a blend of creativity, data analysis, and hands-on experience with ecommerce marketing tools.

Key Responsibilities:

Campaign Development and Execution:

• Create, execute, and optimize email marketing campaigns, with a focus on customer retention, acquisition, and revenue growth.

Customer Segmentation:

• Utilize customer data to segment audiences and personalize messaging to improve engagement rates and drive conversions.

Performance Analysis:

• Track and report on key metrics such as open rates, click-through rates, conversion rates, and ROI, using analytics tools to continuously improve campaign performance.

Compliance and Best Practices:

• Ensure all communications comply with industry regulations, including CAN-SPAM and GDPR.

Collaboration:

• Work closely with the broader marketing team to integrate Email campaigns with other marketing initiatives.
• Collaborate with customer service and sales teams to ensure a seamless customer experience.

Qualifications:

Experience:

Minimum 2-3 years of experience in email marketing, preferably in ecommerce.

Skills:

• Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp).
• Strong understanding of segmentation, personalization, and automation in marketing.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Excellent copywriting and communication skills.
• Familiarity with ecommerce platforms like Shopify, BigCommerce, or Magento.

Preferred Skills:

• Experience with ecommerce platforms such as Shopify, Magento, or WooCommerce.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of digital marketing channels such as email, social media, and PPC.

Why Join Us:

• Competitive salary.
• Opportunity to work with a passionate and innovative team.
• Flexible working hours and remote work options.
• Professional development and growth opportunities.
• A supportive and inclusive company culture.

It’s a night shift job

Timings: 7:30 pm to 4:30 am

Remote work