Archetype Permanent Solutions
Email Marketing Manager (Remote)
Email Marketing Manager | Archetype Permanent Solutions |India
Location:Remote
...Email Marketing Manager | Archetype Permanent Solutions | India
Location:Remote
Department: Marketing
Job Type: Full-Time, Commission-Based
Experience With Apollo Software Is Required.
About Us:
Archetype Permanent Solutions is a leading provider in the recruiting industry, dedicated to connecting top talent with exceptional companies. We are seeking a highly motivated and results-driven Email Marketing Manager to join our team. This role is perfect for someone who thrives in a performance-driven environment and is excited by the opportunity to earn substantial commissions based on their success.
Job Overview:
The Email Marketing Manager will be responsible for developing, executing, and optimizing email marketing campaigns aimed at driving client acquisition, candidate engagement, and overall business growth. This role offers a small base salary with the potential for significant earnings through a generous commission structure tied to performance. Experience with Apollo software is required, as you will be using it extensively to manage and optimize campaigns.
Key Responsibilities:
- Sales-Focused Campaign Management: Plan, develop, and manage email marketing campaigns designed to drive client acquisition and candidate engagement, directly impacting your commission earnings
- Strategic Planning: Develop and refine email marketing strategies that align with Archetype Permanent Solutions’ goals in the recruiting industry, focusing on achieving and surpassing sales and engagement targets
- Content Development and Execution: Collaborate with the recruiting and sales teams to create compelling email content and offers that resonate with potential clients and candidates, driving conversions
- Segmentation and Personalization: Utilize data-driven insights from Apollo to segment audiences and deliver personalized email content that increases engagement and conversions within the recruitment lifecycle
- Optimization and A/B Testing: Implement A/B tests using Apollo to continuously improve email performance, including subject lines, content, call-to-actions, and timing, with a focus on maximizing recruitment outcomes and revenue
- Performance Monitoring and Analysis: Analyze key performance metrics such as open rates, click-through rates, and conversion rates. Provide insights and recommendations to optimize future campaigns for better recruitment outcomes
- Compliance and Best Practices: Ensure all email marketing activities comply with relevant regulations, including CAN-SPAM, GDPR, and other data protection laws
- Tool and CRM Management: Manage and optimize email marketing tools, including Apollo, and CRM systems, ensuring campaigns are set up for maximum effectiveness and integrated with broader recruiting and marketing strategies
- Collaboration with Sales and Recruiting Teams: Work closely with the sales and recruiting teams to align email marketing efforts with broader company goals, product launches, and promotional campaigns, directly contributing to revenue growth
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience (3+ years) in email marketing, particularly within the recruiting industry or a related field
- Experience with Apollo software is required
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud)
- Strong understanding of CRM systems, segmentation, and personalization strategies within the context of recruitment
- Experience with A/B testing and optimizing campaigns for sales performance
- Strong analytical skills and the ability to use data to drive decision-making and campaign improvements
- Highly motivated by the potential for commission-based earnings, with a track record of meeting or exceeding sales targets
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Basic knowledge of HTML/CSS for email template customization is a plus
- Familiarity with data protection regulations such as GDPR and CAN-SPAM
What We Offer:
- High earning potential with a lucrative commission structure
- Opportunities for professional growth and advancement within the company
- A dynamic, sales-driven work environment
- Flexible working arrangements, including remote work options
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