Reports to: Direct of Marketing

Full Time, Remote/WFH, M-F, 8-5 CST.

Job Overview

We are seeking a highly skilled Marketing Automation Manager with extensive hands-on experience in Salesforce Marketing Cloud. You will play a key role in building and optimizing customer journeys, writing compelling content, coding emails, creating data extensions, and setting up targeted audiences. As a crucial part of our marketing team, you’ll need to quickly understand our sales funnel and customer base to build and prioritize nurture journeys that drive engagement and conversion.

Key Responsibilities

• Identify target audience and grow our email/sms list
• Design and implement direct email and sms marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Build and manage end-to-end customer journeys in Salesforce Marketing Cloud.
• Write persuasive and effective email and SMS content to nurture leads and engage customers.
• Code, design, and deploy emails and SMS that are responsive, high-converting, and visually compelling.
• Create and manage data extensions and segmented audiences to ensure precise targeting.
• Be an expert in all of Salesforce Marketing Cloud’s features, including Journey Builder, Automation Studio, Email Studio, and Audience Builder.
• Analyze campaign performance and suggest improvements
• Collaborate closely with the Director of Marketing to quickly understand the sales funnel and customer lifecycle.
• Prioritize and execute the development of nurture journeys tailored to specific audience segments.
• Report on sales revenue generated from email and sms marketing efforts
• Ensure emails follow industry policies and best practices

Requirements And Skills

• Proven hands-on experience with Salesforce Marketing Cloud/Pardot, including Journey Builder, Email Studio, Automation Studio, and Audience Builder.
• Need to provide tangible examples of journeys built and their performance.
• Familiarity with analytical and database tools
• Case studies regarding tests using advanced features in Salesforce Marketing Cloud with performance.
• Strong email marketing experience with a focus on content writing, HTML coding, and design.
• Experience building and managing data extensions and audience segments.
• Ability to analyze and optimize campaigns based on performance metrics.
• Exceptional attention to detail and organizational skills.
• Demonstrated ability to quickly learn and adapt to new businesses and sales funnels.