Federal Marketing Manager (Remote)

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

Overview: The Marketing Manager role at GuidePoint Security is a step up from the Marketing Specialist position, focusing on strategic oversight and enhanced execution of marketing initiatives within the Federal Region. This position will report to the Federal Region and will be responsible for both the strategic and operational aspects of marketing activities.

Primarily remote work but must be local to the DC Metro area.

Primary Responsibilities:

• Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with company objectives and regional sales goals.
• Oversee the creation and execution of the Federal marketing plan in collaboration with the Partner, Technical and Sales team.

Campaign Management:

• Lead the design, execution, and optimization of marketing campaigns, including digital, email (Marketo), and social media campaigns.
• Enhance partner engagement through strategic campaigns using co-sponsored materials and tools.

Event Coordination:

• Manage larger scale or multiple regional events, ensuring strategic alignment, budget management, and ROI.
• Oversee logistics, from venue selection to post-event analysis, focusing on events across the United States (including travel to location).

Leadership:

• Mentor and manage the Marketing Event Manager, providing guidance on daily tasks and long-term projects.
• Foster a collaborative environment with sales and other marketing team members to ensure cohesive efforts.

Analytics and Reporting:

• Deep dive into analytics to assess campaign performance, lead funnel efficacy, and overall marketing ROI.
• Produce detailed reports on campaign outcomes, suggest improvements, and adjust strategies accordingly.

Asset Management:

• Oversee the creation, approval, and distribution of marketing materials, ensuring brand consistency and quality.
• Manage inventory and distribution logistics through fulfillment houses.

Systems and Tools:

• Advanced use of Marketo for automation, lead management, and campaign tracking.
• Ensure integration and accuracy between Marketo and Salesforce for campaign data.

Qualifications:

• Experience:

• Minimum of 5 years in marketing, with at least 2 years in a leadership or senior role.
• Proven experience in managing high-level marketing campaigns and events.

Technical Skills:

• Expert level in Marketo, Salesforce, G Suite, and advanced spreadsheet capabilities.
• Strong data analytics skills to drive decision-making.

Soft Skills:

• Exceptional strategic thinking and planning abilities.
• Strong leadership qualities with experience in team management.
• Excellent communication skills for internal team collaboration and external stakeholder engagement.

Other Requirements:

• Candidates in the Washington DC metro area are preferred and travel to events when necessary.
• Up to 30% travel might be required for regional oversight and national events.

Position Details:

• Full-time, remote position with local event management responsibilities.
• Reports to the VP of Federal Strategy.

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Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1000 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 4,200 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

Some added perks….

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option